Consumers are paying more for less this Easter as shrinkflation hits chocolate products, with Cadbury eggs among those affected. The phenomenon, where product sizes shrink while prices stay the same or rise, has become a visible symbol of inflation in the UK.
Data shows that a Galaxy milk chocolate extra large Easter egg, sold at Asda, now costs £5.97 for 210g, compared to £4.98 for 252g last year—a 44% increase in price per 100g. This trend is driven by soaring cocoa prices, which peaked at nearly £9,000 per tonne in 2024, up from around £2,500 today, though the impact is delayed due to long-term contracts.
Consumer affairs correspondent Zoe Wood explains that climate shocks in West Africa, responsible for 70% of global cocoa production, have caused harvest failures. Heat, disease, and unusual rainfall in Ghana and Côte d'Ivoire have led to shortages, pushing manufacturers to use alternatives like palm oil in some products.
Despite a recent fall in cocoa prices, Wood warns that chocolate prices may not drop quickly due to the 18-month lag in supply chains. The Freddo chocolate bar, once 10p, now costs 35p, reflecting broader grocery inflation that affects all households.
The issue has sparked public outrage, with many feeling cheated by smaller eggs at higher prices. As Easter approaches, shoppers are urged to check weights and prices carefully to avoid paying more for less.
