The season of major savings has officially commenced as Black Friday week arrives, with the main event scheduled for Friday, 28 November 2025. With just four days remaining until the big day, numerous retailers have already launched their promotional campaigns, offering early opportunities for consumers to bag a bargain.
Early Bird Deals and Expert Curation
Major high street and online retailers, including stalwarts such as Currys, John Lewis, and Amazon, are among those who have kicked off their sales early. The deputy editor of IndyBest, Sabrina Sahota, who has seven years of experience covering the sales event, has been sifting through hundreds of offers to collate an expert roundup of the most worthwhile deals available to shop right now.
Notable early promotions include significant discounts across Dyson's range of vacuum cleaners and hair stylers, the return of Charlotte Tilbury's buy-one-get-one-free offers on best-sellers, price reductions on the Kindle Paperwhite, and the first-ever discounts on the newly released Nintendo Switch 2 console.
The IndyBest team has been scrutinising deals for over three months, assessing products from mattresses and sofas to dehumidifiers and Elemis skincare. Their guide is being continuously updated from now through to Cyber Monday on 1 December, providing a reliable resource for savvy shoppers.
Top Tech Deals to Watch
Black Friday is widely considered the best time of the year to invest in high-ticket gadgets. Alex Lee, senior tech critic, advises shoppers to stick to brands the team has tested and trusts to last.
Several standout tech deals are already live. The Apple AirPods Pro 2 have been reduced from £229 to £169 at John Lewis. Senior tech critic David Phelan rated these earbuds higher than the newer AirPods 4, praising their superior audio, battery life, and touch controls.
Elsewhere, the Oura ring 4, a leader in wellness wearables, has seen a rare £100 price cut, now available for £249 on Amazon. Alex Lee noted the improved durability, comfort, and accuracy of this generation.
Gamers can also find an early, albeit modest, saving on the Nintendo Switch 2 at EE, where the price has been reduced from £395.99 to £385. Lee highlighted the console's magnetic Joy-Cons and improved mic in his review.
More Tech Highlights
Sony's WH-1000XM5 wireless headphones are now over £90 cheaper at Amazon, priced at £205. For those seeking the latest model, the WH-1000XM6 has been discounted by £50. The Meta Quest 3S virtual reality headset is also on offer, with a 20% saving at John Lewis, bringing the price down to £319.
Home, Appliance, and Beauty Bargains
For home and kitchen essentials, Black Friday presents an ideal opportunity to save. Sabrina Sahota predicts chunky discounts on brands like Ninja, Philips, and Sage.
The viral Ninja Cremi Deluxe ice cream maker has been reduced by £60, while various Ninja air fryer models, including the Ninja Crispi and the space-saving Double Stack, are also on sale. For home cleaning, Shark's cordless vacuum cleaners have seen significant price drops, with the Clean and Empty model now only £198 at Amazon.
In the beauty sphere, luxury brands are participating with generous offers. The Dyson Airwrap i.d. hair styler is now £329 at Amazon, a saving of £150. A bundle from ghd, including the platinum plus straightener and helios hair dryer, is available for £293, down from £418. Cult fragrance Marc Jacobs Daisy has been halved in price at Superdrug, now just £37.50 for a 30ml bottle.
Smart Shopping Tips for Black Friday
With the sheer volume of deals available, it can be challenging to identify genuine bargains. The IndyBest team recommends that shoppers avoid fake deals by researching usual prices beforehand.
Tools like Camelcamelcamel for Amazon products or PriceRunner can help track price histories. It is also advisable to compare prices across multiple retailers before purchasing. The team's extensive product testing throughout the year means they only recommend deals on items they have genuinely tried and trust.
As the countdown to 28 November continues, this expert-curated guide will remain the definitive source for the best Black Friday deals across all categories.
