A new digital bank, thisbank, has launched in the UK promising competitive savings rates and a focus on personal customer service. The bank, which operates without physical branches, aims to replicate the human touch of traditional local banking through phone-based support staffed by employees in London.
Chris Waring, CEO of thisbank, said the bank is built around people and aims to deliver a service that feels human, not transactional. The bank's strategy includes customer-focused savings rates and investment in specialist assets where others cannot compete.
Thisbank offers an easy access savings account with a 3.76% interest rate and fixed-term deals from one to five years at 3.99% annually. The bank intends to remain consistently among the front runners for savings rates rather than using temporary high rates to lure customers.
Chief transformation officer Declan Halton-Woodward emphasised that customers will get a service that works for them, not an AI chatbot. The bank is fully licensed in the UK and emerged from the UK arm of JN Bank, which has been sold with new leadership and investor backers.
