A video of McDonald's CEO Chris Kempczinski tasting the new Big Arch burger has gone viral for all the wrong reasons, with social media users mocking his awkward and corporate demeanour. The clip, posted in February but gaining traction over the weekend, shows Kempczinski referring to the burger as a 'product' and struggling to take a convincing bite.
In the video, Kempczinski describes the Big Arch, which features two quarter-pound beef patties, three slices of melted white cheddar, crispy onions, and a tangy sauce. He tells the audience he will eat it for lunch but then takes a small bite, showing the camera the indentation. Critics noted his lack of enthusiasm, with one commenter saying, 'Man's aura screams kale salad.'
Others mocked his corporate language, with one user writing, 'It scares me when you call the food “product.”' A Reddit user advised that Kempczinski should be kept away from cameras. The Big Arch burger is set to launch nationwide in the US for a limited time starting 3 March.
Kempczinski has been CEO since 2019, succeeding Steve Easterbrook, who was fired over a relationship with an employee and later fined $400,000 by the SEC. McDonald's did not respond to a request for comment.
