A new wave of middlemen is capitalising on the lucrative world of OnlyFans, taking a significant cut of the earnings generated by women on the platform. These managers, like Markuss Hussle, promote their courses on managing women, showcasing private jets and a luxurious lifestyle as proof of their success. However, this practice raises serious concerns about exploitation and power dynamics in the internet era.
The Business of OnlyFans Management
OnlyFans has been hailed as a platform that shifts power dynamics back to women, allowing them to control their content and earnings. Yet, a growing number of managers are inserting themselves into the equation, taking up to half of what creators make. This has led to a rise in contracts that are difficult to leave, with some managers taking advantage of or scamming their clients.
Amelia Gentleman reports on this phenomenon, highlighting the experiences of creators like Ari Kytsya, who is approached by managers multiple times daily. The platform has generated over $25bn since its inception, but the involvement of these middlemen complicates the narrative of empowerment.
Voices from the Industry
One creator noted, “Almost every girl that I’ve talked to in the industry has had an experience – whether it’s being stuck in a contract that they can’t leave or having management taking advantage of them, or scamming them, or forcing them to do something.” This sentiment is echoed across the community, painting a grim picture of exploitation behind the scenes.
Further reading includes Stuart Heritage’s review of the film OnlyFans: Inside the Machine, which depicts how hordes of men have turned the ethical answer to sex work into a sleazy nightmare.
Conclusion
The rise of OnlyFans managers represents a new challenge in the digital economy, where empowerment and exploitation often coexist. As the platform continues to grow, the need for regulation and protection for creators becomes increasingly urgent.
