Popular Taco Shell Brand Saved from Extinction
A beloved brand of crunchy taco shells, which vanished from supermarket shelves earlier this year to the dismay of its loyal following, has been rescued from permanent closure. The La Tiara taco shell plant in Gladstone, Missouri, is set to reopen in January 2026 after being purchased by the major food corporation, General Mills.
The Deal That Brought Back a Favourite
The plant's previous owner, Gladstone Food Products, was forced to halt production of the shells and their seasoning in January due to crippling construction-related disruptions and associated costs. At the time of its closure, the company was reportedly saddled with debts exceeding $5 million owed to creditors.
The situation led to the company being placed into receivership on March 18, culminating in a final live auction on May 19. The sale attracted significant interest, with more than 40 companies competing to acquire the assets, according to industry reports.
Ultimately, General Mills emerged victorious. A spokesperson for the company, Mollie Wulff, confirmed the acquisition, stating, "We look forward to welcoming the well-loved La Tiara brand to the General Mills family of brands." While the precise financial terms remain confidential, several media outlets have reported the purchase price was approximately $10 million.
Expansion Plans and Fan Reactions
The revival is happening "much quicker" than initially anticipated, as noted by Gladstone City Manager Robert Baer during a city council meeting. The new ownership brings ambitious plans for the facility. Reports from KMBC indicate that General Mills intends to expand the workforce from 20 to 70 employees, creating 50 new jobs, and will operate three shifts to significantly ramp up production.
The brand's disappearance had sparked a significant outcry from its customer base. A dedicated Facebook group named "Please Bring Back La Tiara Taco Shells" amassed nearly 20,000 members who shared their disappointment. News of the acquisition was met with widespread delight within the group, though some members expressed cautious optimism, questioning whether the taste of their favourite shells would remain unchanged under the new corporate ownership.
This strategic move further consolidates General Mills' position in the market, as the company is already a key player in the taco shell and seasoning arena through its ownership of the Old El Paso brand, which it acquired back in 2001.
