Krispy Kreme has recalled one of its World Cup-themed doughnuts after discovering it may contain hazelnuts not listed on the label, prompting a warning from the Food Standards Agency (FSA). The Pitch Perfect doughnut, decorated with green and white icing to resemble a football pitch, could pose a health risk to individuals with hazelnut allergies.
Recall Details and Affected Products
The recall applies to individual Pitch Perfect doughnuts purchased on Friday or Saturday, as well as the Matchday Dozen packs with a best-before date of Sunday or Monday. The affected products were made at Krispy Kreme's Peterborough facility and distributed to stores in Leicester, Nottingham, Ipswich, Norwich, and Cambridge, along with supermarkets in the region.
Krispy Kreme stated the recall is a precautionary measure, emphasizing its commitment to product safety. “Krispy Kreme takes its responsibilities to consumers extremely seriously and always aims to ensure the highest possible standards of product safety,” the company said in a statement. “We are sorry for any inconvenience or disappointment this product recall may cause you.”
Consumer Guidance and Next Steps
The FSA has classified the doughnut as a “possible health risk” due to the undeclared allergen. Customers who purchased the affected items are advised not to eat them and to contact Krispy Kreme’s customer services for further instructions. The company did not specify whether refunds or replacements would be offered.
This recall highlights the importance of accurate allergen labeling, particularly for products with seasonal or promotional themes. Krispy Kreme has not disclosed how the hazelnuts entered the product or whether other items are affected.
