A blind taste test conducted by consumer group Which? has crowned Asda Classic Tomato Ketchup as the joint best ketchup in the UK, tying with Heinz at a score of 77%. The supermarket own brand costs just £1.39 for 970g, significantly undercutting Heinz's £3 for 460g.
Test Details and Results
Which? recruited 72 participants to evaluate eight ketchup brands blindly, assessing taste, aroma, consistency, and visual appeal. Asda's offering was praised for its balanced tanginess, sweetness, and richness of flavour, while also containing lower sugar and salt than Heinz.
Heinz Tomato Ketchup achieved the same score, with testers highlighting its superior consistency, flavour, and presentation. However, Heinz contains higher levels of salt and sugar per 100g than most other brands tested.
Other Top Performers
Waitrose Essential Tomato Ketchup took third place with 75%, costing 95p for 470g. Testers commended its taste and consistency. Aldi Bramwells Tomato Ketchup secured fourth place with 73%, priced at 89p for 550g. It had the lowest sugar content among all tested, though only half of testers were satisfied with its taste and sweetness.
Marks and Spencer finished last, scoring just 61%. The sauce was deemed too thick, dark, and sharp by the panel.
