Category : Search result: media strategy


BBC loses £1.1bn as viewers cancel TV licence

A parliamentary report reveals the BBC lost over £1.1bn in potential income from TV licence evasion, putting its future under severe pressure. Discover the full findings.

UK Government Uses Influencers to Reach Voters

The UK government is increasingly using social media influencers to communicate policy directly to the public, a strategy critics say avoids tough journalistic scrutiny. Discover how this new approach is reshaping political communication.

Sky Sports axes Halo brand after backlash

Sky Sports has scrapped its female-targeted Halo brand just days after launch following a furious backlash accusing it of being patronising. Read the full story.

Charlamagne Tha God joins CNN election coverage team

Popular radio host and political commentator Charlamagne Tha God joins CNN's 2024 election coverage team in a bold strategic shift as the network aims to attract younger, more diverse audiences.

BBC 'Titanic' Warning From Top YouTuber Manager

Jordan Schwarzenberger, manager of YouTube giants The Sidemen, delivers stark warning to BBC about outdated content strategies and failure to connect with younger audiences in digital age.

University VC's TikTok Strategy for Digital Generation

Professor George Williams, Vice-Chancellor of Western Sydney University, is embracing TikTok as a strategic tool to connect with students and shape modern education. Discover how academic leadership is adapting to the digital age.

Labour's plan to make Farage's hype backfire

As Nigel Farage's Reform UK faces scrutiny, Labour strategists believe sustained media exposure will reveal policy weaknesses and diminish his political appeal beyond the initial spectacle.

Jean-Pierre Reveals Biden Interview Strategy

Karine Jean-Pierre reveals the White House deliberately limits President Biden's major interviews to protect him from 'manipulative editing' in bombshell New Yorker discussion.

John Dickerson exits CBS News for The Free Press

In a stunning career move, esteemed journalist John Dickerson leaves CBS News after eight years to join The Free Press, founded by former New York Times writer Bari Weiss. The political commentator's exit marks another high-profile departure from mainstre

Trump's Meme War Against Gavin Newsom Goes Viral

Former President Donald Trump has launched a bizarre social media offensive against California Governor Gavin Newsom, sparking a political meme war that's captivating American politics. Discover the strange online battle and what it reveals about modern p

Trump Cashes In on Newsmax Ads and Merchandise Empire

Exclusive investigation reveals Donald Trump's sophisticated media monetisation strategy, leveraging Newsmax advertising and direct merchandise sales to maintain political influence and generate substantial revenue.

Tories launch late-night political talk show

The Conservative Party is breaking political convention with 'The Late Debate,' a new talk show format aimed at reaching voters beyond traditional media channels. Hosted by rising star MP Sebastian Bloom, the programme promises unfiltered political discus

Democrats Deploy TikTok Influencers to Win Young Men

Facing an alarming exodus of young male supporters, the Democratic Party is turning to social media stars and gaming influencers in a radical digital strategy overhaul ahead of the US election.

Musk fires X worker over engagement advice

Elon Musk personally terminated an X employee who advised users against engaging with certain tweets, highlighting the billionaire's hands-on approach to content strategy at the social media platform.

Trump's Unnerving Honesty: A Strategic Weapon

A deep dive into the complex rhetorical tactics of Donald Trump, where shocking moments of candour are strategically deployed to disorient, deflect, and ultimately dominate the political narrative.

Inside Israel's Media Bubble: A Tale of Two Realities

An in-depth analysis reveals how Israel's tightly controlled media environment and sophisticated digital strategy create a starkly different reality for its citizens, challenging global diplomacy and the very nature of modern warfare.

Right-Wing Media’s Systematic Assault on US Journalism Exposed

A damning new report reveals how a powerful network of right-wing news outlets, led by figures like Steve Bannon and Charlie Kirk, is systematically eroding trust in mainstream journalism and democratic institutions across the United States.

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