Category : Search result: film marketing


British Advertising's Diversity Obsession Exposed

An incisive analysis revealing how modern British advertising has become dominated by diversity dogma that bears little resemblance to actual UK demographics and alienates mainstream audiences.

James Bond Fans Slam Amazon's 'Woke' 007 Poster Makeover

Outrage erupts as Amazon Prime Video unveils controversial redesigned James Bond posters, with loyal 007 enthusiasts branding the move as unnecessary 'woke revisionism' that disrespects the franchise's heritage.

Maxwell House's Apartment Coffee Campaign Brews Buzz

Iconic coffee brand Maxwell House launches innovative marketing campaign installing custom coffee stations in New York apartments, offering residents free premium coffee and transforming morning routines across the city.

WNBA Commissioner Faces Backlash Over Marketing Approach

WNBA Commissioner Cathy Engelbert defends league's marketing approach amid criticism from Barstool Sports founder Dave Portnoy, highlighting ongoing tensions between traditional sports media and new digital platforms.

AI Actress 'Death' Stunt Sparks Marketing Backlash

Digital creator Kaitlin Botts faces intense criticism after her AI-generated actress Tilly Norwood 'died' in an elaborate marketing ploy for a mental health app, leaving followers feeling betrayed and manipulated.

Victoria's Secret Ditches 'Woke' Rebrand for Sexy Image

In a stunning reversal, Victoria's Secret abandons its inclusivity-focused rebrand to resurrect its iconic 'sexy' image, bringing back supermodels and ditching the 'woke' strategy that failed to connect with shoppers.

Iran Bars Jafar Panahi's Film From Oscar Submission

In a stark act of cinematic censorship, Iranian authorities have blocked the submission of acclaimed director Jafar Panahi's 'No Bears' for the Best International Feature Film Oscar, reigniting global debates on artistic freedom and political repression.

Redford on Sundance: 40 Years Reshaping Cinema

Hollywood legend Robert Redford reflects on the 40-year legacy of the Sundance Institute, the powerhouse behind indie film classics that transformed the cinematic landscape and launched countless directorial careers.

Hong Kong's Riveting Reimagining of Linklater's 'Tape'

A critical deep-dive into the bold Hong Kong remake of Richard Linklater's cult classic, 'Tape'. This reverential yet distinct adaptation transposes the drama of toxic masculinity and blurred truths to a compelling Asian context, proving the film's themes

Thriller Hailed As Christopher Nolan's Next Must-See Film

A gripping new independent thriller, 'The Lesson', is captivating critics and drawing favourable comparisons to the intricate, puzzle-like films of Christopher Nolan. Discover the film that's becoming the word-of-mouth hit of the year.

2025 Very Short Film Festival Winners Announced

The 2025 Very Short Film Festival champions powerful environmental storytelling, with winning films tackling the climate crisis, plastic pollution, and our connection to nature, all in 60 seconds.

Taylor Swift Faces Lawsuit Over 'Playlist Practice' Promotion

Global superstar Taylor Swift, along with actors Justin Baldoni and Blake Lively, has been slapped with a lawsuit in a US court. The legal action alleges deceptive marketing practices related to the promotion of Baldoni's film 'Tell Me Lies'. Discover the

The Film Leaving Every UK Viewer In Tears

A powerful animated masterpiece on Netflix is taking the UK by storm, leaving audiences heartbroken and sparking a massive conversation about love, loss, and the human condition.

Top UK Universities for Marketing & PR 2025 Revealed

Discover the UK's leading universities for Marketing and Public Relations degrees in 2025. Our expert analysis breaks down the complete league table, key trends, and what makes these institutions stand out for aspiring marketing professionals.

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