UK alcohol could become stronger under new government plans
Major reforms to alcohol strength regulations could see beer, wine and spirits become more potent as UK government aims to boost business and consumer choice.
Major reforms to alcohol strength regulations could see beer, wine and spirits become more potent as UK government aims to boost business and consumer choice.
The World Health Organisation has withdrawn its contentious alcohol reduction campaign following criticism from UK health officials who questioned the scientific evidence behind the initiative.
Busch Light is offering free beer to thousands of Americans in an unprecedented marketing campaign. Discover if you qualify and how to claim your complimentary case.
A British man's shocking story of how his 'normal' drinking habits led to near-fatal liver cirrhosis at just 54, with a crucial warning from doctors about alcohol consumption.
An incisive analysis revealing how modern British advertising has become dominated by diversity dogma that bears little resemblance to actual UK demographics and alienates mainstream audiences.
Busch Light is giving away free beer to Americans in a bold marketing campaign celebrating 'Busch Light Free Beer Day' - find out how to claim yours!
Outrage erupts as Amazon Prime Video unveils controversial redesigned James Bond posters, with loyal 007 enthusiasts branding the move as unnecessary 'woke revisionism' that disrespects the franchise's heritage.
From secret codes to social media puzzles, discover how Taylor Swift has masterfully revealed each of her 12 studio albums, creating global anticipation with every release.
American restaurant chain Cracker Barrel terminates partnership with marketing agency Prophet following public backlash against proposed 'woke' rebrand that alienated traditional customer base.
Meta is integrating advanced AI tools directly into its advertising platform, transforming how businesses target users on Facebook and Instagram while raising privacy concerns.
Discover how The Guardian is redefining advertising effectiveness through creativity and quality journalism at their 2025 upfronts, featuring new research and innovative formats.
Iconic coffee brand Maxwell House launches innovative marketing campaign installing custom coffee stations in New York apartments, offering residents free premium coffee and transforming morning routines across the city.
WNBA Commissioner Cathy Engelbert defends league's marketing approach amid criticism from Barstool Sports founder Dave Portnoy, highlighting ongoing tensions between traditional sports media and new digital platforms.
Groundbreaking UK research discovers children with lower cognitive test scores face significantly higher risk of developing alcohol-related problems as adults, including dependency and dangerous behaviours.
Digital creator Kaitlin Botts faces intense criticism after her AI-generated actress Tilly Norwood 'died' in an elaborate marketing ploy for a mental health app, leaving followers feeling betrayed and manipulated.
Groundbreaking research reveals how even moderate alcohol consumption accelerates brain shrinkage, dramatically increasing dementia risk. Discover the vital changes you can make to protect your cognitive health.
New research from South Korea confirms there is no safe amount of alcohol consumption when it comes to dementia risk, challenging previous beliefs about moderate drinking.
Groundbreaking research reveals that any alcohol consumption, no matter how moderate, increases your chances of developing over 60 medical conditions including heart disease and diabetes.
The Scottish Government announces automatic annual increases to minimum alcohol pricing, intensifying efforts to reduce the nation's devastating alcohol mortality rates.
Shocking new figures reveal Scotland's alcohol-related deaths remain critically high, sparking fierce criticism of the SNP's flagship minimum unit pricing policy as public health experts demand urgent review.
In a stunning reversal, Victoria's Secret abandons its inclusivity-focused rebrand to resurrect its iconic 'sexy' image, bringing back supermodels and ditching the 'woke' strategy that failed to connect with shoppers.
Discover practical strategies for building a vibrant social life at uni without relying on booze. From sober societies to daytime events, learn how to forge genuine connections and thrive.
Global superstar Taylor Swift, along with actors Justin Baldoni and Blake Lively, has been slapped with a lawsuit in a US court. The legal action alleges deceptive marketing practices related to the promotion of Baldoni's film 'Tell Me Lies'. Discover the
Discover the UK's leading universities for Marketing and Public Relations degrees in 2025. Our expert analysis breaks down the complete league table, key trends, and what makes these institutions stand out for aspiring marketing professionals.
A major electrical retailer sparks outrage with a controversial promotion offering female customers full refunds on appliances if they conceive within 30 days of purchase. Feminists and critics condemn the policy as 'deeply regressive' and 'patronising'.
A San Francisco grocery store faces intense backlash after mistakenly sending a 'texts for college students only' promotion that bizarrely stated 'if you're white... stop by'. The error, attributed to a 'technical glitch', has ignited accusations of racis
A new wave of intimate deodorants is sweeping the UK, but experts question if marketing is exploiting body anxiety. Discover the facts behind the 'freshness' trend.
Groundbreaking research from British and Australian universities reveals a revolutionary dietary supplement that could prevent hangovers by blocking alcohol's toxic byproduct. Discover how this could change social drinking forever.
A major new study from the University of Oxford delivers a sobering warning: regular, moderate alcohol consumption is directly linked to reduced brain volume and increased liver fat. Discover the hidden damage in your glass.
New research reveals that shocking and controversial adverts are more than just clickbait – they're powerfully effective at embedding brand names into our long-term memory, creating a potent marketing tool.