Thailand has officially ended a decades-long prohibition on the retail sale of alcoholic drinks in the afternoon, a move timed to stimulate year-end holiday tourism and support businesses.
A 53-Year-Old Rule Reversed
The country lifted the 53-year-old ban on Wednesday, 3 December 2025. The restriction, which originally prohibited sales between 2 p.m. and 5 p.m., was first enacted in 1972 during a period of military rule. The precise original rationale for the measure has become obscure over time.
This significant policy shift was enacted through an amendment to the Alcoholic Beverage Control Act, which was made official by its publication in the Royal Gazette on Tuesday, 2 December. The lifting of the ban will be implemented on a trial basis for 180 days, after which authorities will evaluate its effects.
New Hours and Lingering Concerns
Under the new rules, consumers are permitted to purchase beer, wine, and spirits from 11 a.m. until midnight. While retail sales must cease at midnight, patrons at nightlife venues will be allowed to continue drinking until 1 a.m.
The change was not without controversy. During the consideration period, some groups voiced concerns that extending the hours for alcohol availability could worsen existing problems, notably drunk driving.
A History of Inconsistent Enforcement
In practice, the afternoon sales ban had long existed in a gray area. Exemptions were routinely granted for locations such as airports, certain hotels, and specific entertainment venues. Enforcement varied dramatically by neighbourhood, and many small shops and eateries were known to offer under-the-counter sales to regular customers.
This is not the first time Thailand has imposed sweeping alcohol restrictions. A comprehensive ban on sales was temporarily enforced in many areas during the height of the coronavirus pandemic, an attempt to slow the spread of the virus by limiting social gatherings.
Thailand is a predominantly Buddhist nation, and the religion advises against the consumption of intoxicants. Despite this, drinking alcohol is a common social activity. The government's decision is primarily viewed as an economic measure, aimed at capitalising on the lucrative year-end festive period by boosting revenue for bars, convenience stores, and the vital tourism sector.
