AI Influencers: Social Media's New Digital Stars
Computer-generated personalities are amassing millions of followers and lucrative brand deals, raising questions about authenticity and the future of social media influencing.
Computer-generated personalities are amassing millions of followers and lucrative brand deals, raising questions about authenticity and the future of social media influencing.
Indonesia becomes first Southeast Asian nation to ban TikTok Shop, forcing ByteDance to separate social media from e-commerce in dramatic regulatory move affecting millions of users.
Popular TikTok influencer Jacinda Jenkins, known for her vibrant travel content and massive following, has passed away unexpectedly at her London home. The 30-year-old's sudden death has left fans and fellow creators in mourning.
Exclusive analysis reveals how TikTok's potential US ban is pushing the platform toward conservative politics, with Donald Trump's surprising reversal and growing Republican influence creating a seismic shift in social media dynamics.
Discover how a British TikToker transformed a single pound into hundreds through clever side hustles and social media savvy in this inspiring money-making journey.
Polish TikTok sensation Zuza Beine, known for her viral videos and massive online following, has died unexpectedly at age 22, leaving fans and fellow creators devastated by the sudden loss.
A practising witch on TikTok has taken the platform by storm, sharing an incredibly easy 'moon water' spell perfect for witchcraft newcomers seeking manifestation and positive energy.
The Biden administration has approved a groundbreaking deal to keep TikTok operating in the US, transferring all American user data to a new entity controlled by tech giant Oracle. Here's what you need to know.
After months of swirling speculation, AFL star Bailey Smith and fitness influencer Tammy Hembrow have made their relationship Instagram official, sending fans into a frenzy.
A crucial call between former President Trump and China's Xi Jinping has left the fate of TikTok's US operations unresolved. With a 19th January deadline looming, the deal to transfer the app to American control remains in peril, threatening a potential U
A bitter public feud has exploded between conservative media titans Candace Owens and Megyn Kelly, exposing deep ideological rifts and personal animosity within the right-wing commentariat. The clash, played out on social media and podcasts, centres on ac
Residents of America's Northeast are up in arms as swarms of social media influencers disrupt their tranquil autumn, trampling private property and causing chaos in the pursuit of the perfect fall foliage photo.
Shocking footage captures the moment a dinner between Chinese social media stars in Brisbane descends into a violent melee, with chairs thrown and allegations of infidelity sparking the chaos.
Exclusive details reveal the US corporate titans, Oracle and Walmart, are the 'buyers' behind President Trump's provisional blessing for a new TikTok Global entity, averting a US ban.
Former The Apprentice star Thomas Skinner has launched a blistering attack on the current crop of Big Brother contestants, branding them 'wannabes' and declaring the iconic show has lost its authenticity in the era of social media fame.
A promotional event by French influencers Fast Food Fights spiralled into violent chaos in Paris, as a crowd of 3000 clashed with riot police over free fried chicken, leading to multiple arrests.
Former President Donald Trump's executive order demanding ByteDance divest from TikTok faces a critical deadline, escalating US-China tech tensions and raising questions about the app's future operations.
Indigenous actress Elaine Crombie condemns social media influencers for illegally climbing Uluru, branding the act a profound disrespect to Aboriginal culture and sacred law.
Exclusive investigation reveals TikTok's stealth campaign to lure top European influencers from its London base to a new, secretive office in Madrid, raising eyebrows over data and influence.
A leading skin expert reveals how chasing TikTok beauty trends is causing a surge in premature ageing, 'TikTok face', and severe skin damage. Discover the culprits and how to protect your skin.
Exclusive: A renowned designer and close associate of King Charles III declares a ban on 'nepo babies' and fame-hungry influencers from London Fashion Week, citing a commitment to authentic talent over inherited privilege.
A British social media influencer is challenging conventional norms by proudly showcasing her marriage to a husband significantly shorter than her. Discover how this couple is redefining relationship goals and promoting body positivity.
Discover The Independent's definitive ranking of the 100 most powerful and impactful leaders in Britain's climate sector, from policymakers to green innovators shaping our sustainable future.
Tennille McLeod, a Brisbane mother, has become an unlikely national hero in Australia by using TikTok to catalogue supermarket specials, helping families combat the cost-of-living crisis and saving her followers a fortune on their grocery bills.
The US Open faces a furious backlash as fans and critics compare its ticket prices and influencer-heavy atmosphere to the Coachella festival, questioning the soul of modern sport.
The idyllic village of Bourton-on-the-Water, the 'Venice of the Cotswolds', is pleading with social media influencers to stop promoting it after a tidal wave of tourists, sparked by viral TikTok videos, overwhelms its infrastructure and disrupts local lif
A TikTok user's dream buy turns into a nightmare after a luxury bag authentication reveals her £150 'Gucci' find is a worthless fake. Discover the red flags she missed.
The world of social media is in mourning following the death of beloved nonagenarian influencer Baddie Winkle. The viral sensation, known for her rebellious style and iconic catchphrases, has passed away peacefully at the age of 96.
Social media sensations Megan and Harry hosted an engagement party of epic proportions, transforming a venue into a cinematic wonderland that left their 150 guests utterly spellbound.
The UK social media world is in mourning after the tragic death of beloved TikTok personality Rolling Ray at just 28 years old. The influencer, famed for his viral catchphrases and vibrant personality, had been battling serious health complications follow