As the 2025 Ryder Cup approaches, Team USA faces immense pressure to win on European soil, a feat not achieved in over three decades. The financial gulf between the teams, with Europe's lucrative sponsorship deals, adds a compelling economic subplot to th
Diageo ends 30-year partnership with Cheltenham's signature race, leaving organisers scrambling for new sponsor as famous 'Guinness Village' faces uncertain future.
Olympic sprint sensation Sha'Carri Richardson has been signed for a lucrative new partnership with Kim Kardashian's SKIMS, just weeks after her arrest on domestic violence allegations. The move signals strong brand confidence in the athlete.
Exclusive: Arsenal are set for a monumental kit manufacturer change as their record-breaking £60m-a-year deal with Adidas approaches its 2025 expiration, with Puma and Castore emerging as frontrunners.
Australian PM Anthony Albanese faces backlash after publicly endorsing Victoria Bitter, conflicting with his beloved Hawthorn Hawks' official beer sponsor. The political gaffe ignites debate on sponsorship loyalties.
UEFA announces a landmark ban on gambling firm sponsorships for Champions League and European competition shirts from 2024/25, with stadium advertising restrictions starting this season.
Manchester City end legal battle with Premier League, accepting financial regulations and agreeing to a multi-million pound settlement, marking a pivotal moment for football governance.
The long-running dispute between Manchester City and the Premier League over associated party transaction rules has reached a dramatic conclusion, averting a potentially explosive legal battle that threatened to reshape English football's financial landsc
The Duke of Sussex's Invictus Games faces a significant setback as a major corporate backer, believed to be banking giant HSBC, pulls its funding, raising questions about the event's future.
Western Australian Museum staff defy management, sending mass email condemning Woodside Energy partnership and fossil fuel funding in cultural institutions.
Mexican international goalkeeper Guillermo Ochoa's shock move to Spanish third-tier club Burgos CF has dramatically collapsed after a bizarre sponsorship row over a local coffee company's involvement.
Amid a growing housing crisis, a powerful grassroots movement is seeing ordinary British citizens volunteer to host asylum seekers in their spare rooms, offering sanctuary and challenging government policy.
The Board of Control for Cricket in India (BCCI) is set to terminate its multi-million pound sponsorship deal with Dream11 amid a widening crackdown on gambling and betting advertisements in the country, throwing the financial future of the sport into unc
Tennis legend Roger Federer has officially entered the billionaire ranks, joining an elite group of just seven athletes in history to amass a fortune exceeding $1 billion. Discover how his on-court genius and off-court brand power built an empire.
Premier League teams will be banned from displaying gambling sponsors on matchday shirts from the 2026/27 season, following a landmark collective agreement.
Australian crypto billionaire and the founders of streaming platform Kick face intense backlash after a French online star's death was live-streamed on their site. The controversy erupts just as they announce a major sponsorship deal with the Sauber F1 te
England's Lionesses face backlash over their new sponsorship with Ladbrokes and Coral, following Spain's World Cup victory and ongoing concerns over gambling in football.
Arsenal boss Mikel Arteta is reportedly close to signing a lucrative sponsorship deal with Under Armour, following his impressive work at the Emirates.
William Hill's sponsorship agreement with Inverness Caledonian Thistle sparks outrage amid concerns over gambling in football.
Bayern Munich supporters protest against 'Visit Rwanda' sponsorship, citing concerns over the country's human rights record. The controversy highlights tensions between sports, politics, and corporate partnerships.
Former RTÉ presenter Ryan Tubridy faces backlash over undisclosed Renault sponsorship deal, raising transparency concerns in Irish media.
Lloyds Banking Group faces backlash for its Premier League sponsorship deal, as the government pushes for stricter gambling advertisement regulations in football.
World No. 1 golfer Scottie Scheffler made headlines at the FedEx Cup with an unexpected sponsorship twist—his own chicken restaurant. Discover how this quirky deal unfolded on the green.
Leading health professionals call for a ban on educational resources sponsored by food, drink, and gambling firms, citing risks to children's wellbeing.
Manchester City have secured the biggest kit sponsorship deal in Premier League history, signing a 10-year contract with Puma worth £650m, eclipsing rivals Manchester United and Arsenal.
Manchester City has inked a historic £1bn+ deal with Puma, marking one of the most lucrative kit sponsorships in football history.