Love Island star Molly-Mae Hague has secured a major collaboration with Adidas for a limited footwear collection, cementing her shift away from her influencer roots. Discover the details of her strategic rebrand.
Walkers crisps reveals its most significant redesign in eight decades, featuring a modern logo and a new Hot Honey flavour. Discover the full details and see how fans are reacting to the change.
Cracker Barrel yields to customer demands, reinstating Hamburger Steak and Eggs in the Basket. The move follows intense scrutiny over logo changes and menu cuts. Read the full story.
Cracker Barrel faces backlash after quietly dropping its traditional New Year's Day black-eyed peas, a move loyal customers see as turning its back on Southern heritage. Discover the full story.
Cracker Barrel faces backlash for dropping its New Year's Day black-eyed peas, a Southern good luck tradition. The move adds to the chain's recent controversies and falling sales. Read more.
Gyles Brandreth picks the UK's top Christmas cracker joke. Discover the winning pun from Sainsbury's and the history of this festive tradition. Read more for the full list.
Discover how the humble clementine is being rebranded as the 'easy peeler' in supermarkets, reshaping consumer habits and fruit marketing. Find out what this means for your weekly shop.
The Duke and Duchess of Sussex's charitable organisation is rebranding to Archewell Philanthropies as it marks five years since its post-Megxit founding. Discover their renewed mission.
The Duke and Duchess of Sussex mark their charity's fifth year with a new name, Archewell Philanthropies, and detail its work on AI, digital safety, and aid for Gaza and Ukraine. Discover their renewed mission.
The Duke and Duchess of Sussex announce a major rebrand of their Archewell Foundation to Archewell Philanthropies, marking a new chapter for their charitable work. Discover their future plans.
Cracker Barrel is laying off corporate staff to save $25m after a costly rebrand alienated customers. Analysts warn cost-cutting won't solve its identity crisis.
Retailers risk hefty fines for selling Christmas crackers to under-12s due to a little-known fireworks law. Learn the rules to avoid penalties this festive season.
Home Bargains' huge £20 Christmas cracker, packed with 2kg of chocolates, is selling out fast. Shoppers must check in-store as online orders are unavailable. See the festive favourite causing a stir.
A Modesto food truck owner must rename his business 'Flaco's Tacos' by January 1 after a cease and desist from a Chicago chain. He's asking the public for new name ideas.
Cracker Barrel's CEO Julie Felss Masino claims she was 'fired by America' after a controversial rebrand. Investors saved her, but the fallout continues. Discover the full story.
WNBA champions Phoenix Mercury reveal refreshed branding featuring subtle historical nods ahead of their 30th anniversary season. Discover the modern evolution.
Discover John Lewis' beauty cracker with £87 worth of MAC and NARS products for just £22. Perfect as a luxurious yet affordable Christmas gift for makeup lovers.
The Israel-Premier Tech cycling team reveals its new identity as the NSN Cycling Team from 2026, with a new base in Spain following protests. Discover the full story.
The Israel Premier Tech cycling team has been rebranded as NSN Cycling Team following a takeover by Andres Iniesta's company. Discover the full story behind the major shake-up.
Cracker Barrel shareholders vote to retain CEO Julie Felss Masino after a controversial rebrand. Board member Gilbert Dávila steps down. Discover the full story behind the corporate shake-up.
Domino's unveils its first major rebrand in over a decade, featuring new black-and-gold boxes and a mozzarella stuffed-crust pizza, driving a 6.2% sales increase. Discover the strategy.
Domino's unveils bold black-and-gold packaging and new menu items to counter declining restaurant visits. Discover how the pizza giant plans to stay ahead.
After nearly three decades, the liberal-leaning network MSNBC officially becomes MS NOW. Discover the reasons behind the rebrand and what it means for viewers.
MSNBC officially becomes MS NOW this weekend, maintaining its liberal perspective while embracing startup freedom. Discover how the network is evolving its strategy and what it means for viewers.
Historic British racing team Williams Racing reveals complete transformation with new name, striking logo, and fresh visual identity ahead of 2024 season.
Massive barrel jellyfish, some reaching the size of dustbin lids, are washing up on British beaches in record numbers. Marine experts explain this unusual phenomenon and what it means for UK waters.
Iconic American restaurant chain Cracker Barrel undergoes dramatic transformation, dropping 'Old Country Store' from branding amid sales decline and changing consumer habits.
Iconic American restaurant chain Cracker Barrel faces backlash after opening a White House-themed store, raising questions about brand identity and political neutrality in retail.
Distressing video captures the moment a terrified bear fights for freedom after getting its head stuck in a blue plastic barrel, highlighting the growing threat of plastic pollution to wildlife.
American restaurant chain Cracker Barrel faces customer backlash after quietly altering its iconic logo, removing the distinctive crossbar from its cracker barrel imagery and triggering conspiracy theories.