Mahomes' Ketchup on Turkey Sparks Controversy
Kansas City Chiefs QB Patrick Mahomes causes online storm by pouring ketchup over turkey in new Adidas ad. Fans divided over Thanksgiving 'cardinal sin'. Read the full story.
Kansas City Chiefs QB Patrick Mahomes causes online storm by pouring ketchup over turkey in new Adidas ad. Fans divided over Thanksgiving 'cardinal sin'. Read the full story.
Mel C channels her iconic Sporty Spice style in an affordable £70 blue cinched shirt from the adidas x ASOS collaboration, proving 90s sporty chic is back for 2025.
England captain Ben Stokes reveals the deeply personal symbols on his Ashes shoes, honouring his late father Ged. Discover the powerful story behind the phoenix and hand gesture.
Kendall Jenner showcases her toned legs in a new Adidas campaign shoot in Pasadena, California. The model, 30, continues her long-standing brand ambassadorship. Read more about her latest work and recent birthday celebrations.
Kendall Jenner showcases her toned legs in a new Adidas campaign shoot in Pasadena. The 30-year-old model continues her brand ambassadorship which began in 2017. Discover her recent birthday celebrations.
German sportswear giant Adidas faces significant sales decline in North America as Yeezy partnership fallout and Trump sneaker backlash impact performance.
Mikel Arteta's Arsenal are making a dramatic tactical shift off the pitch with a new brown away kit designed to create 'optical illusions' and gain psychological advantages over opponents.
Exclusive first look at Arsenal's revolutionary new home kit for next season featuring a bold cannon design and modern twist on classic colours.
Eagle-eyed Manchester United supporters have spotted a major kit error in the women's team's official squad photo, revealing the club used last season's home shirt with an incorrect badge design.
Amazon Prime Day delivers spectacular fashion discounts with up to 50% off Levi's jeans and Adidas trainers. Discover the best style steals and wardrobe essentials in this limited-time sale event.
Discover how Adidas is revolutionising football with their innovative 2026 World Cup ball, featuring cutting-edge technology and sustainable design that promises to transform the beautiful game.
Exclusive look at Adidas's groundbreaking Trionda ball for World Cup 2026, featuring connected ball technology designed to eliminate VAR disputes and transform football officiating forever.
Discover how FIFA's groundbreaking AI-designed World Cup ball, featuring cutting-edge technology and sustainability, is set to transform international football forever.
Sportswear titan Adidas faces significant financial fallout after severing its lucrative Yeezy partnership with Kanye West following inflammatory remarks, wiping billions from its market value.
Sportswear giant JD Sports issues profit warning as challenging trading conditions in North America and milder weather impact key brands.
Exclusive: Arsenal are set for a monumental kit manufacturer change as their record-breaking £60m-a-year deal with Adidas approaches its 2025 expiration, with Puma and Castore emerging as frontrunners.
Coleen Rooney turned heads at the National Television Awards in a chic Adidas tracksuit, proving high-fashion and comfort can go hand-in-hand on the red carpet.
The Originals star Phoebe Tonkin and her musician husband Alex Greenwald made a stylish and rare public appearance together at the Coach show during New York Fashion Week, showcasing their impeccable couple's style.
German automotive giant Audi seals a major partnership with Adidas for its highly anticipated 2026 Formula 1 entry, marking a powerhouse collaboration in motorsport branding and innovation.
Kristen Stewart champions edgy Adidas fashion, while Noah Cyrus and Sofia Vergara lead a celebrity exodus to see Oasis's triumphant California tour kick-off. Get the inside scoop on the week's hottest celebrity sightings.
Discover the top 10 rugby tops and shirts of 2024. Our expert guide compares prices, performance features, and style from Canterbury, Adidas, and more to help you find your perfect match.
Get the ultimate autumn style upgrade. Adidas Originals Spezial trainers in the season's hottest maroon colourway have been discounted to just £70 at JD Sports. Discover why this classic silhouette is a must-have for your casual wardrobe.
Rising star Sonny Baker delivers a stellar performance, leading England Originals to a thrilling victory in The Hundred. Get the full match highlights and key moments.
Love Island star Molly-Mae Hague's go-to Adidas trainers are finally back in stock, but fans need to act fast before they sell out again.
Sportswear giant Adidas has sparked outrage after using traditional patterns from Oaxaca, Mexico, without permission, prompting calls for accountability.
Major German brands Adidas and Mercedes-Benz caution against EU tariffs on Chinese imports, warning of severe economic repercussions amid Trump's trade war threats.
Liverpool FC honours Diogo Jota with a touching permanent tribute outside Anfield and on new Adidas kits following his tragic passing at 28.
Adidas has revealed Manchester United's eye-catching pre-season kit for the 2024-25 season, featuring a bold design that's already dividing fan opinions. Get the inside scoop on the new strip and what it means for the club's upcoming campaign.
Adidas' iconic Sambas get a bold cow print makeover, blending retro style with a wild twist. Discover why these limited-edition kicks are selling fast on ASOS.
Major sportswear brands face allegations of unpaid overtime and poor working conditions at a London-based supplier factory, sparking calls for accountability.