A new breed of impossibly beautiful, entirely fictional digital personas is amassing millions of followers and lucrative brand deals, raising profound questions about reality, authenticity, and the future of human influence online.
Struggling studio Disney launches desperate charm offensive to win over sceptical Gen Z males following box office disasters like the upcoming Snow White remake, internal leaks reveal.
Euphoria star Sydney Sweeney sparks bewilderment and amusement by launching a limited-edition 'bathwater' scented soap bar with American Eagle, a marketing stunt that has left fans and critics divided.
Euphoria star Sydney Sweeney has sparked disbelief and debate by partnering with a soap brand to literally sell jars of her used bathwater. The controversial promotion for 'Sydney Sweeney Soaps' has divided fans and critics alike.
Meal-kit giant HelloFresh is set to pay $1.35 million to settle a lawsuit alleging it misled customers with deceptive marketing and unfair business practices. The settlement impacts thousands of Californian subscribers.
Meal kit giant HelloFresh has agreed to a $14 million settlement in the US over allegations it misled customers with 'spam' texts and deceptive discount offers, a ruling that could have major implications for UK subscription services.
Swiss watchmaker Swatch has sparked controversy in China with an advertising campaign accused of perpetuating racial stereotypes.
The US military is leveraging Gen Z social media influencers to attract younger recruits, marking a shift in traditional recruitment strategies.
Discover how Hollywood studios are transforming movie promotion with cutting-edge campaigns, immersive experiences, and digital innovation to captivate global audiences.
Minnesota Lynx coach Cheryl Reeve criticises Chicago Sky's marketing ploy involving sex toys, calling it 'unprofessional' and 'disrespectful' to the WNBA.
Waterstones faces backlash over its 'Hell on Earth' themed BookFest, with critics calling the campaign insensitive amid global crises. The bookseller defends the event as a celebration of dystopian literature.
Global advertising giant WPP reports strong profits despite challenges from US tariffs and reduced ad spending. Read how the company is navigating economic headwinds.
Hollywood star Sydney Sweeney's latest publicity stunt involving jeans soaked in her bathwater has divided fans and critics, raising questions about celebrity culture and marketing gimmicks.
Italian authorities have fined fast-fashion giant Shein €1m for falsely marketing products as 'sustainable'. The move highlights growing scrutiny over greenwashing in the retail sector.
Hollywood star Sydney Sweeney faces backlash over controversial Dunkin' genetics-themed ad campaign, raising ethical questions about marketing and science.
Jet2's holiday advert has unexpectedly become an internet meme, sparking debates over whether it's a PR triumph or a branding blunder.
Film studios are leveraging TikTok to generate buzz for upcoming blockbusters like Superman and Star Wars, transforming traditional press junkets into viral moments.
Zoe Hague, sister of Love Island star Molly-Mae, showcases her opulent lifestyle on Instagram while ignoring criticism over her abandoned Bali holiday plans.
Nick Cannon faces backlash for dishing out relationship advice on his podcast while juggling parenting duties for his 12 children with multiple partners.
HGTV stars Chip and Joanna Gaines face criticism from conservative Christians for supporting a gay couple on their show, sparking a heated debate on inclusivity.
A major ITV drama faces turmoil as its creator steps down following harsh criticism from viewers. Discover the behind-the-scenes drama and fan reactions.
A Big Brother contestant has sparked outrage after allegedly using a racial slur during the show's live feed, prompting calls for action from viewers.
Reality TV star Olivia Attwood has sparked controversy after landing a summer presenting role on 'This Morning', with fans divided over the decision.
Political commentator Deja Foxx has ignited a firestorm with her inflammatory remarks comparing Alexandria Ocasio-Cortez to controversial figures. Critics slam the comments as divisive and unfounded.
A Mother Jones journalist has ignited a firestorm after making insensitive comments about JD Vance's children, prompting widespread backlash and calls for accountability.
Gwyneth Paltrow's latest cooking tutorial has left fans horrified, with many criticising her unconventional technique as 'unacceptable'. The video, shared on social media, has gone viral for all the wrong reasons.
A Catholic priest has caused controversy after criticising his congregation for being 'entitled' and demanding during a blunt Sunday sermon.
ITV's new reality show 'Celebrity Infested Waters' has drawn fierce criticism from viewers, who accuse the network of exploiting wildlife for entertainment. The controversial format pits celebrities against sharks, sparking debates on ethics and animal we
Channel 4's steamy new drama 'The Couple Next Door' has sparked backlash for its explicit content, with viewers calling the sex scenes 'unnecessary' and 'over-the-top'.
A mother has hit back at critics after her four-month-old baby, weighing a staggering 22lb and measuring 2.5ft, sparked online debate over his size.