Guardian 2025 Upfronts: Creativity Drives Advertising ROI
Discover how The Guardian is redefining advertising effectiveness through creativity and quality journalism at their 2025 upfronts, featuring new research and innovative formats.
Discover how The Guardian is redefining advertising effectiveness through creativity and quality journalism at their 2025 upfronts, featuring new research and innovative formats.
Iconic coffee brand Maxwell House launches innovative marketing campaign installing custom coffee stations in New York apartments, offering residents free premium coffee and transforming morning routines across the city.
WNBA Commissioner Cathy Engelbert defends league's marketing approach amid criticism from Barstool Sports founder Dave Portnoy, highlighting ongoing tensions between traditional sports media and new digital platforms.
In a landmark move for public health, the UK government is implementing sweeping restrictions on unhealthy food promotions, targeting multi-buy deals and online advertising to combat obesity.
Ministers declare war on unhealthy promotions as new restrictions target buy-one-get-one-free deals on fatty and sugary foods in supermarkets across England.
New food labelling regulations inspired by Natasha Ednan-Laperouse's tragic death come into force, requiring full ingredient disclosure on pre-packaged foods.
As Trump administration slashes food stamp funding, British food banks report alarming surge in demand from vulnerable families facing hunger crisis.
Digital creator Kaitlin Botts faces intense criticism after her AI-generated actress Tilly Norwood 'died' in an elaborate marketing ploy for a mental health app, leaving followers feeling betrayed and manipulated.
Don't miss out! Discover everything you need to know about ordering M&S's award-winning Christmas food for 2024, from festive turkeys to show-stopping desserts.
Discover how Australia's ancient native ingredients are taking London by storm at the groundbreaking Australian Native Food Festival, featuring top chefs and Indigenous food leaders.
In a stunning reversal, Victoria's Secret abandons its inclusivity-focused rebrand to resurrect its iconic 'sexy' image, bringing back supermodels and ditching the 'woke' strategy that failed to connect with shoppers.
Parents across the UK are urged to check their cupboards as Sprout Organics recalls its Sweet Potato, Apple & Spinach baby food due to potential spoilage risks. The FSA has issued an official warning.
A damning UK Research and Innovation report exposes how Britain's broken food system is fuelling a diet-related health crisis and environmental damage. Discover the urgent need for transformation.
A savvy UK foodie's simple avocado storage trick has gone viral on TikTok. This revolutionary method keeps avocados perfectly ripe for weeks, slashing food waste and grocery bills. Discover the secret that supermarkets don't want you to know!
London's iconic Chinatown has unveiled its definitive guide to the most soul-warming Asian comfort dishes to beat the winter chill, from steaming hot pots to rich, brothy noodles.
Global superstar Taylor Swift, along with actors Justin Baldoni and Blake Lively, has been slapped with a lawsuit in a US court. The legal action alleges deceptive marketing practices related to the promotion of Baldoni's film 'Tell Me Lies'. Discover the
Discover the UK's leading universities for Marketing and Public Relations degrees in 2025. Our expert analysis breaks down the complete league table, key trends, and what makes these institutions stand out for aspiring marketing professionals.
A major electrical retailer sparks outrage with a controversial promotion offering female customers full refunds on appliances if they conceive within 30 days of purchase. Feminists and critics condemn the policy as 'deeply regressive' and 'patronising'.
A savvy mum reveals her simple 'Good To Go' app hack that slashes her grocery bills by hundreds of pounds each month, turning potential food waste into massive savings.
A San Francisco grocery store faces intense backlash after mistakenly sending a 'texts for college students only' promotion that bizarrely stated 'if you're white... stop by'. The error, attributed to a 'technical glitch', has ignited accusations of racis
A new wave of intimate deodorants is sweeping the UK, but experts question if marketing is exploiting body anxiety. Discover the facts behind the 'freshness' trend.
Discover why Lyon, France's culinary capital, is dethroning global favourites to claim the title of Europe's best city for food lovers, from its legendary bouchons to its vibrant food markets.
New research reveals that shocking and controversial adverts are more than just clickbait – they're powerfully effective at embedding brand names into our long-term memory, creating a potent marketing tool.
Barstool Sports founder Dave Portnoy claims the 'Taylor Swift effect' is the sole reason for the massive surge in Travis Kelce's fame and marketability, sparking debate across the sports and entertainment world.
Hall of Famer George Raveling reveals how he helped broker Michael Jordan's historic Nike deal for just $1, changing sports marketing forever.
An in-depth investigation reveals how Britain's broken food system fuels a public health crisis. Discover the powerful corporate interests, government failures, and the actionable solutions needed to break the junk food cycle for good.
Nestlé CEO Mark Schneider has been abruptly fired after a secret romantic relationship with a marketing executive he promoted to Vice President of Americas Marketing just 18 months after meeting her, in a dramatic corporate governance scandal.
The UK Government has dismissed Labour's urgent call for a ban on harmful additives in infant food, raising concerns over NHS strain and child health. Critics accuse ministers of ignoring expert advice.