Amazon's Prime Day brings an incredible deal on the Shark FlexStyle, the premium Dyson Airwrap alternative that delivers salon-quality results at a fraction of the price. Discover why beauty enthusiasts are switching.
Shoppers are going wild for a high street handbag that bears an uncanny resemblance to the iconic Hermès Birkin, but costs a fraction of the price at just £29.99 from M&S.
Shoppers are going wild for this high street handbag that's a near-perfect replica of a £2,850 designer piece - and it costs just £100. Discover the ultimate luxury dupe that's taking the fashion world by storm.
From 'dupe' skincare to sleep tourism, discover how brands are exploiting wellness trends with unsubstantiated claims and potentially harmful products.
Shoppers can grab the iconic Lulu Guinness 'It' Bag for a fraction of the price. This limited-time offer makes luxury affordable. Discover how to get this stunning designer tote with a huge 30% discount.
Discover the secret world of niche perfumes that offer unparalleled sophistication and exclusivity. These hidden gems, beloved by connoisseurs, deliver a scent of pure opulence without the mainstream price tag.
Savvy shoppers are in a frenzy over a Kmart homeware item that looks identical to a designer version costing 15 times more. The incredible find has sparked a style revolution on social media.
Shoppers are going wild for the Marks and Spencer leopard print padded coat, a stunning high-fashion dupe that's a fraction of the price of luxury alternatives. Get the look for less this winter.
Fashion critic Liz Jones puts her style savvy to the ultimate test, pitting a luxurious Victoria Beckham designer dress against a shockingly affordable high street lookalike. The results will surprise you.
Discover the intoxicating new cherry perfume that's causing a stir. Find out why strangers are stopping me in the street to ask 'What are you wearing?'
Experts warn of a surge in 'wellness washing', where brands use misleading claims about sleep, skincare, and supplements to exploit consumer wellbeing trends for profit.
A savvy shopper has revealed how Aldi's Lacura Bliss Eau de Toilette, a near-identical dupe for a popular Zara fragrance, costs just £1.89 and attracts constant praise.
Budget retailer Kmart has sent shockwaves through the fashion world with a near-identical £18 dupe for a designer item costing £149. Shoppers are hailing it the bargain of the year.
Shoppers are going wild for a near-identical £20 dupe of Molly-Mae Hague's £50 Stanley Cup. The LookFantastic tumbler sold out in a record 10 minutes. Here's how to get your hands on one.
M&S sends shoppers into a frenzy with its latest £18 weekend bag, hailed as a stunning designer dupe. Discover why this affordable accessory is this season's must-have.
Basketball icon Shaquille O'Neal enters the fragrance world with a bold new signature scent, 'Shaquille O'Neal', now available exclusively at JCPenney UK. Discover the superstar's foray into luxury perfumery.
Discover how to emulate the Princess of Wales's iconic autumnal style without breaking the bank. Marks & Spencer's perfect trench coat alternative is taking the high street by storm.
Shoppers are going wild for a Debenhams watch that's a dead ringer for Taylor Swift's ultra-expensive timepiece from her 'Fortnight' music video. Discover how to bag this chic and affordable alternative.
A professional luxury reseller shares the shocking moment she discovered a counterfeit item in her own collection, revealing the expert tips you need to avoid being scammed.
The iconic 90s slip dress is back, and we've found a stunning high-street dupe for just £48 that rivals a designer version costing over £600. Discover the bargain that's taking the UK by storm.
Shoppers are going wild for Home Bargains' £2.99 Labubu figure dupe, a near-identical copy of the £15 collectible that's flying off shelves across the UK.
The fashion industry is in mourning following the passing of iconic designer Giorgio Armani. Celebrities and fashion icons worldwide are paying heartfelt tributes to the legendary figure who revolutionised modern elegance.
The fashion industry mourns the loss of legendary designer Giorgio Armani, who passed away peacefully at 91. Remembering his revolutionary impact on luxury fashion and global style.
Reality star Vicky Pattison stuns in a £89 Zara dress that's a dead ringer for a £1,750 designer piece. We break down how to copy her chic look for a fraction of the price.
Shoppers are going wild for a high-street coat that's a dead ringer for the iconic Totême design, saving you hundreds. Discover the must-have style of the season.
A savvy fashion lover's incredible charity shop find sees her bag two high-end designer handbags for a mere £3.50, in a story that's giving hope to bargain hunters across the UK.
Swifties rejoice! Michael Hill's stunning diamond ring bears an uncanny resemblance to Taylor Swift's multi-million pound engagement piece from Travis Kelce. Discover the affordable dupe that's breaking the internet.
Fashion-savvy shoppers are raving about a stunning £29 floral midi dress from M&S that's been spotted at BM Stores for a fraction of the price. Discover the must-have summer piece causing a stir.