In a major move for the streaming wars, Apple TV has launched a rare Black Friday promotion, slashing its monthly subscription price by a full 50% for new and eligible returning subscribers.
Unbeatable Black Friday Savings
For this Black Friday weekend, the cost of an Apple TV subscription has been cut to just £4.99 per month, a significant reduction from its standard price of £9.99 per month. This special rate is locked in for a period of six months, offering a total saving of £30 for subscribers who take advantage of the offer.
This price cut makes Apple TV the most affordable major streaming platform currently on the market, undercutting the basic plans of rivals like Netflix, Disney+, and Prime Video, which all now start at £5.99. However, Apple has issued a 'last chance' warning, as this promotional deal is set to expire on Monday, December 1.
What You Can Watch
Subscribers who sign up will gain immediate and full access to Apple TV's acclaimed library of original content. This includes binge-worthy series such as the spy thriller Slow Horses, the mind-bending workplace drama Severance, the heartwarming Ted Lasso, and the Emmy-sweeping The Studio.
New additions are also available to stream, including Pluribus, the latest sci-fi creation from Breaking Bad mastermind Vince Gilligan, and Down Cemetery Road, a mystery thriller starring Emma Thompson.
The streaming service also has a packed release schedule for the coming months, featuring:
- Brad Pitt's F1 film (December 12)
- Hijack season two (January 14)
- Monarch: Legacy of Monsters season two (February 27)
A Landmark Year for Apple TV
This deal comes as Apple TV celebrates a record-breaking year. The platform recently dominated the 77th Primetime Emmy Awards, securing an impressive 22 wins across its original programming.
Furthermore, season two of Severance has surpassed the popularity of Ted Lasso to become the platform's most-watched series ever. While its library is more curated than the vast catalogues of Netflix, it boasts exclusive titles featuring A-list stars like Jennifer Aniston, Gary Oldman, and Matthew McConaughey, and renowned directors like Martin Scorsese.
It's also worth noting that the service underwent a subtle rebrand in October, dropping the '+' from its name to become simply Apple TV.
After the six-month promotional period concludes, the subscription will automatically revert to the standard £9.99 per month unless the user decides to cancel.
