Jack Burke spent much of the heatwave week sitting alone in his room, exploring how the internet has turned male insecurity into a spectator sport. The game is called a one-on-one online “mog-off”, based on the concept of “looksmaxxing” – trying to make oneself as good-looking as possible.
The Omoggle Experience
Omoggle is the spiritual successor to Omegle, connecting strangers via webcam with brutal competitive ranking. Human attractiveness is scored live in head-to-head combat. The website looks like a spaceship interior from Black Mirror: all biometric blues and laser lines. Before access, it asks “Am I over 18?” Clicking “yes” requires no age verification.
In a “mog off”, you are matched with an opponent, both cameras activate, and facial recognition software scans your faces, measuring “canthal tilt”, “palpebral fissure ratio” and other metrics. A score between one and ten appears. One wins; the other has been “mogged”.
Scoring and the PSL Scale
Burke lost by 0.1 but scored 8.0, placing him in the upper tiers above “normie” and approaching “looksmaxxed” on the pseudoscientific “PSL scale”. PSL stands for three toxic incel forums that constructed junk science around male worthlessness. The scale ranks young men in a sexual hierarchy, implying the ranking is fixed and permanent.
Big Tech’s Role
Twitch, owned by Amazon, updated its community guidelines to permit Omoggle-related content, despite a minimum age of 13 and limited enforcement. Apple’s App Store hosts multiple looksmaxxing and face-rating apps with paid subscriptions. Google’s Play Store hosts similar applications. TikTok has become the primary distribution mechanism, with influencers building vast audiences and the algorithm amplifying insecurity-driven content.
These companies did not invent the ideology, but they have collectively identified a scalable way to monetise male insecurity and feed it to teenagers. “This is not a conspiracy,” Burke notes. “It is simply the market working exactly as designed.”
The screen flashes “YOU GOT MOGGED” as Burke imagines Jeff Bezos counting the coins.
