A new free app called SafetyMode, co-designed with the parenting community Mumsnet, aims to protect children on popular platforms like Snapchat, Roblox, and YouTube. The software uses artificial intelligence to monitor, filter, and block harmful content, including nudity, bullying, and explicit language, across all apps on an Android device.
Research cited by the brand shows that over 75% of parents feel keeping their child safe online is an impossible task, and more than 90% of Mumsnet parents believe smartphones are not safe enough for children. SafetyMode was developed in response to demand for stronger parental controls and safer defaults.
The technology processes AI directly on the device, meaning no images, messages, or data leave the child's phone. It can distinguish between casual chats and worrying conversations, sending real-time alerts only when necessary. Additional features include location tracking and the ability to restrict apps and websites.
SafetyMode is available for free on Android smartphones via the Google Play Store, with a premium version, SafetyMode Plus, costing £5.99 per month for remote management via a web dashboard. For those without an Android device, the OtherPhone, a smartphone pre-loaded with SafetyMode, is available for £279, including three months of SafetyMode Plus.
The OtherPhone, developed with Mumsnet and Nothing Technology, also offers a minimalist 'boring by design' home screen to discourage addictive scrolling. Mumsnet's Becky K tested the device with her 10-year-old son and described it as a 'solid' first smartphone that provides peace of mind without being overbearing.
