A bestselling Korean eye cream priced at just over £11 is winning over customers who say it smooths crow's feet and reduces under-eye wrinkles. The haruharu wonder Black Rice Bakuchiol Eye Cream, available on Amazon for £11.64 (down from £12.90), has garnered more than 5,700 customer reviews, with over 800 tubes sold in the past month alone.
What Makes This Eye Cream Different
The formula features bakuchiol, a natural retinol alternative derived from the leaves and seeds of the Psoralea corylifolia plant. It also contains niacinamide (Vitamin B3), which soothes and hydrates the skin, promising a 'refreshed and revitalised' appearance. Designed for both day and night use, the cream targets fine lines, wrinkles, and dark circles around the delicate eye area.
According to one reviewer, 'A little goes a long way. Seriously, you only need a little penprick amount under each eye, so it lasts a long time. I have noticed my crow's feet are smoother and less noticeable. Will definitely repurchase.'
Customer Reviews: Real Results
Another user in their 40s commented: 'I noticed a difference in one day, not extreme, but my crow's feet were definitely not as defined. I'm 42, spent a lot of time in the sun and tanning beds through the years and this is the only product I've found that works decently. Very soft and smooth cream. No tingle or burn.'
A third reviewer shared: 'A good one for long term uses. My wrinkles under the eyes are less visible. It is good for sensitive eyes. But needs consistency.'
Comparisons with Other Eye Creams
The market also offers alternatives such as Kiehl's Creamy Eye Treatment with Avocado, on sale at LookFantastic for £23.95 (down from £30), and Medik8's Advanced Day Eye Protect with SPF30 for daytime use, currently £33.60 (originally £42). However, the haruharu wonder cream remains a top choice for its affordability and efficacy.
One customer noted: 'Probably the best eye cream out there in this price bracket, actually even in higher price brackets. I have oily skin, and this isn't heavy at all, helps brighten up and has long-term results as well because of the bakuchiol.'
Not All Reviews Are Perfect
While most feedback is positive, some users saw limited results. One beauty enthusiast remarked: 'I haven't seen a huge change in the appearance of my eyes but it's managed to keep the dryness away! I keep it chilled for a refreshing application.'
Another reviewer praised the packaging, saying it is 'nice and easy,' adding: 'One half of a pump is good enough for your undereyes. Keeps my undereyes very hydrated. Great for mature skin, which is why I purchased it.'
The cream's popularity reflects a growing trend in Korean skincare products that combine natural ingredients with visible anti-aging benefits at accessible prices.
