Made in Chelsea star Georgia Toffolo has revealed her current favourite mascara: Max Factor's 2000 Calorie Long Lash Era Tubing Mascara in Chocolate Brown, priced at £10.99 at Boots. She described the shade as 'so much softer than black for the summer', adding that it complements her new brown hair.
Chocolate Melt collection
The mascara is part of Max Factor's new Chocolate Melt collection, which promises up to 50% longer-looking lashes and a smudge-proof formula. The brand says it removes easily with a wet cotton pad. Also in the range is the Mellow Blur Instant Blurring Lipstick, available in six shades including Nude Praline, Chai Fudge and Berry Crème, with a buildable, soft-matte pigment.
Other brown beauty options
ICONIC London's Triple Threat Mascara in chocolate brown is currently reduced to £20.79 from £23 at Lookfantastic, a 10% saving. Glossier's Glassy High-Shine Lip Gloss (£18, SpaceNK) also offers a glossy brown finish.
What shoppers say
One reviewer of the Max Factor mascara called it 'simply perfect', noting it lengthens and separates lashes without smudging. Another praised the chocolate colour for looking 'warm and natural'. However, one user found the formula 'a bit thin' and wished for more volume. Fans of the lipstick said it glides on smoothly, lasts over 12 hours, and doesn't smudge.
