American tennis sensation Coco Gauff is spearheading a fresh push for Grand Slam tournaments to substantially increase prize money for competitors, arguing that recent rises do not go far enough.
Players Target Revenue Share Amid Record Payouts
This call to action comes despite the Australian Open announcing a significant 16 per cent boost to its prize fund for 2026, bringing the total pool to a record AU$111.5 million (approximately £56 million). While this marks the largest purse in the tournament's history, players contend that their slice of the Grand Slams' ever-growing revenue remains unfairly small.
The collective ambition among the playing group is clear: they ultimately want to secure more than 20 per cent of the revenue generated by the sport's four most prestigious events. Gauff has been actively involved in discussions with tournament officials, including meetings held at Roland Garros, and expects negotiations to continue.
Frustration Over Pace and Broader Demands
Expressing a sentiment shared by many peers, Gauff highlighted the frustration players feel over the slow pace of progress in these financial talks. The issue is not solely about the numbers on the winner's cheque, however.
Athletes are also advocating for Grand Slam organisations to contribute to player welfare and pension benefits, recognising the physical toll and short career span in professional tennis. Furthermore, they seek a greater voice in critical operational decisions, notably influencing match scheduling to protect their health and performance.
The movement led by figures like Gauff signals a more unified front among tennis professionals, determined to secure a fairer financial future and improved working conditions at the sport's pinnacle events.
