In a powerful move combining commerce with social change, reusable period wear brand WUKA has launched a major Black Friday campaign. The brand, which counts an Olympic swimmer among its backers, is offering discounts of up to 40% on its best-selling products, with a core mission to tackle the pervasive issue of period stigma in sports.
A Sale with a Social Mission
This is not just another seasonal promotion. WUKA, noted as the first B Corp-certified reusable period pants brand, is strategically using the Black Friday shopping frenzy to address a critical problem. New insights reveal that a staggering 71% of girls avoid physical activity during their period. Even more alarming, half quit sports entirely by their teenage years, often due to fear of leaks, embarrassment, or a simple lack of access to reliable period products.
Ruby Raut, CEO and co-founder of WUKA, stated emphatically, "Periods shouldn't bench anyone." She elaborated, "We're not just running a sale. We're removing barriers. Because every girl and woman deserves to feel confident in her body, whether she's diving, sprinting or scoring goals." The campaign is backed by Olympians including Hannah Miley MBE, lending significant credibility to its cause.
Breaking Down the Black Friday Deals
The sale offers substantial savings across WUKA's key collections, making their innovative products more accessible. Shoppers can find 40% off the Perform Collection, aimed at active individuals. The Ultimate range is discounted by 30%, and the Stretch favourites are reduced by 20%.
Among the highlighted products is the Stretch Period Pants Seamless Midi Brief. Designed for light to super heavy flows, it comes in an extensive size range from XS to 6XL and in colours Black and Light Nude. Its innovative Stretch Technology ensures a comfortable, flexible fit with impressive leak-proof protection, holding the equivalent of about four tampons (20ml+).
For younger users, the Teen Stretch Period Pants Seamless Midi Brief is available for heavy and super heavy flows in sizes 2XS to L. This product can absorb a remarkable 60ml of period blood, offering up to 12 hours of protection. The brand also offers a Teen Stretch Period Pants First Period Pack Midi, which bundles period pants with an educational book and a waterproof wet bag.
The Ultimate line includes stylish options like the Lace Hipster, which pairs well with low-rise clothing, and various Bikini Briefs suitable for swimming and holidays, all made with soft organic cotton.
Performance Wear and Customer Verdict
For athletic pursuits, WUKA's Period Activewear Cycling Shorts are a standout. Built for medium flows and absorbing up to 15ml of fluid, they feature a 'smooth invisi-fit seam' and practical side pockets.
Customer reviews on WUKA's website largely affirm the product's effectiveness. One user hailed the cycling shorts as "Best. Shorts. Ever" for running. Another reviewer declared the Seamless Midi Brief the "MOST comfortable period underwear I have ever worn", praising its leak-proof design and flattering fit.
While most feedback is glowing, some users noted minor drawbacks, such as extended drying times due to the multiple fabric layers. However, the overwhelming consensus points to high satisfaction, with many users reporting successful use during high-intensity workouts without any leaks, even on heavy flow days.
By leveraging Black Friday, WUKA is making a bold statement: empowering women and girls through accessible, reliable period protection is a goal worth investing in, proving that commerce and positive social impact can go hand in hand.
