Rugby league icon Phil Gould has found himself at the centre of an unexpected social media storm after the Canterbury Bulldogs supremo posted - and hastily deleted - a controversial photograph taken from his bathroom.
The veteran administrator and commentator sparked bewilderment among fans when he shared the image on his social media platforms, showing him in what appeared to be a toilet setting before quickly removing the post amid growing criticism.
Swift Backlash Forces Rapid Retreat
Gould's unusual social media activity triggered immediate reaction from followers, with many questioning the judgement behind sharing such personal content from a professional in his position. The post remained visible only briefly before being wiped from his feed, but not before being captured by alert followers.
The incident raises fresh questions about the boundaries between personal and professional social media use for high-profile sports figures, particularly those in leadership roles within prestigious organisations like the Bulldogs.
History of Controversial Social Media Moments
This isn't the first time Gould's social media activity has drawn attention. The outspoken league personality has previously used his platforms to voice strong opinions on club matters and NRL controversies, though never before from such an intimate setting.
Observers noted the particular irony of the situation given Gould's frequent commentary on professional standards within the sport. The timing also proves awkward as the Bulldogs continue their rebuilding phase under his football department leadership.
Fan Reaction and Industry Implications
Social media responses ranged from amusement to criticism, with many supporters expressing disappointment at what they perceived as unprofessional conduct from one of the game's most respected figures.
The episode serves as a cautionary tale for sports professionals navigating the blurred lines between personal expression and corporate responsibility in the digital age. As clubs increasingly emphasise brand management and professional image, such incidents highlight the ongoing challenges faced by high-profile administrators.
At the time of writing, neither Gould nor the Canterbury Bulldogs organisation had issued any official statement regarding the deleted post, leaving fans and commentators to speculate about the thinking behind the unusual social media moment.
