The National Football League set a new regular-season viewership record on Thanksgiving, with the Kansas City Chiefs' clash against the Dallas Cowboys drawing an average of 57.23 million viewers on CBS, the network announced on Wednesday.
The game, which saw the Cowboys secure a 31-28 victory, peaked at 61.357 million viewers between 7:45 and 8 p.m. ET. Quarterback Dak Prescott threw for 320 yards and two touchdowns, leading Dallas to their third consecutive win, while Patrick Mahomes completed 23 of 34 passes for 261 yards and four touchdowns, including two to Rashee Rice, with no interceptions.
The previous Thanksgiving record of 42.1 million viewers, set in 2022 between the Cowboys and New York Giants, was also broken earlier in the day. Fox Sports reported that the Green Bay Packers' 31-24 win over the Detroit Lions averaged 47.7 million viewers, peaking at 57.957 million from 4 to 4:15 p.m. ET.
The late-night game between the Baltimore Ravens and Cincinnati Bengals drew 28.4 million viewers, the highest for any late window game on Thanksgiving. Notably, Taylor Swift was absent from the Cowboys-Chiefs game, as she rarely attends away games from Arrowhead Stadium.
