Football fans in Munich have erupted in anger over 'Visit Rwanda' advertisements displayed during Bayern Munich matches, reigniting debates about sports sponsorships and political messaging.
The controversial tourism campaign, sponsored by the Rwandan government, has drawn sharp criticism from supporters who accuse the club of ignoring human rights concerns in the African nation. Protest banners appeared in the stands during recent fixtures, with some fans deliberately turning their backs when the ads appeared on screens.
Why Are Fans Protesting?
Supporters argue the partnership contradicts Bayern Munich's stated values:
- Rwanda's human rights record under President Paul Kagame
- Allegations of political repression and censorship
- Concerns about 'sportswashing' authoritarian regimes
Club's Response
Bayern officials maintain the sponsorship is purely commercial, stating: 'Our partnerships focus on sporting and economic aspects, not political positions.' However, this hasn't quelled the growing discontent among the fanbase.
The controversy comes as European football faces increasing scrutiny over its sponsorship deals, particularly with state-backed entities. Similar debates have surrounded Manchester City's Abu Dhabi ownership and Paris Saint-Germain's Qatari backing.
