Fresh from securing one of the biggest deals in darts history, teenage sensation Luke Littler has shown his down-to-earth work ethic by launching an unexpected side business on eBay.
From World Title Glory to Online Sales
Just over a week after his dominant victory at Alexandra Palace, where he defeated Gian van Veen 7-1 to claim his second consecutive PDC World Darts Championship, the 18-year-old has turned his attention to selling sports collectible cards. This new venture comes hot on the heels of Littler, known as 'The Nuke', putting pen to paper on a monumental 10-year sponsorship agreement with Target Darts worth up to £20 million.
Rather than resting on his laurels after a career-defining January, which also saw him bank a record £1 million first prize for his world title win, Littler enlisted the help of his girlfriend, Faith Millar. The pair spent an evening sorting, wrapping, and posting the trading cards for sale to his fans.
The Entrepreneurial Spirit of a Champion
Littler took to his Instagram story to detail his latest project. "As people know, [I have] been listing cards on eBay," he wrote. "First cards and the Premier League cards from the hobby boxes, [I've also] got memorabilia cards and auto cards." He explained that with his imminent departure for the 2026 World Series campaign, he was dedicating a few final hours to listing items and using post boxes or parcel lockers for dispatch.
He openly shared his eBay username, 'lukethenuke180', inviting his legion of followers to browse his sales. This entrepreneurial endeavour promises to be another income stream for the prodigy, whose position as world number one is now described as close to unassailable. He leads the PDC Order of Merit by nearly £1.6 million over his closest rival, Luke Humphries.
Looking Ahead to More Titles
Littler's focus now shifts back to the oche as he prepares to defend his title at the Bahrain Masters on January 15, the first senior tournament he ever won back in 2024. This is swiftly followed by the Saudi Arabia Darts Masters on January 19. He will be joined by a star-studded field including Humphries, Van Veen, Michael van Gerwen, and Gerwyn Price.
Despite his commercial success and newfound wealth, Littler's hunger for more trophies remains undimmed. After his Ally Pally triumph, he stated his ambition clearly: "I want to be remembered for the titles that I win, the nine-darters I hit and I want to put down a legacy here." For his rivals, the combination of his unparalleled talent and relentless drive is a daunting prospect for the year ahead.
