Everton FC has unveiled an innovative cashless payment system for purchasing pints at their new stadium, but the move has left fans less than impressed. Supporters have taken to social media to blast the club over what they call "rip-off" prices, with many expressing frustration at the cost of a simple matchday beer.
High-Tech, High Prices?
The Toffees' new Bramley-Moore Dock stadium features state-of-the-art technology, including contactless payment options for food and drinks. While the club touts this as a step forward in fan experience, many supporters feel they're paying the price - literally.
Fan Backlash Grows
Social media platforms have been flooded with complaints from Evertonians who feel the pricing is excessive. "£6 for a pint? We're not at a London club," one fan tweeted, summing up the general sentiment among the Goodison faithful.
The Club's Response
Everton officials have defended the pricing, citing increased operational costs at the new venue and the premium quality of the products offered. However, this explanation has done little to quell the growing discontent among the fanbase.
A Wider Premier League Trend
The controversy comes as Premier League clubs face increasing scrutiny over matchday pricing policies. With football becoming more expensive for ordinary fans, many worry that the beautiful game is pricing out its most loyal supporters.
