American broadcasting giant CBS has been forced into an embarrassing apology after a sexually explicit advert for an adult pleasure product was accidentally transmitted during its live coverage of an NFL game on Sunday.
The shocking blunder occurred during the highly anticipated match between the Cincinnati Bengals and the Jacksonville Jaguars, leaving viewers and fans utterly stunned. The X-rated advertisement, for a product named the 'C-ring', was clearly not intended for a mainstream sports audience.
In a statement issued to DailyMail.com, a network spokesperson expressed profound regret for the incident. "CBS apologises for the inappropriate content that aired during the Cincinnati Bengals-Jacksonville Jaguars game today," they stated. "We are investigating how this occurred and are taking steps to prevent it from happening in the future."
The advertisement, which detailed the product's features in graphic detail, appeared during a standard commercial break, making its appearance all the more jarring for unsuspecting families and sports fans tuned into the action.
Such a severe breach of broadcasting standards is exceptionally rare for a major network like CBS, which has a stringent process for vetting advertisements, particularly those aired during high-profile live events with a massive primetime audience.
The incident sparked immediate and widespread reaction on social media, with viewers expressing a mixture of disbelief, amusement, and outrage at the major on-air error. The gaffe is now set to become one of the most talked-about broadcasting mistakes of the year.
