A 38-second clip from the upcoming film The Devil Wears Prada 2 has sparked accusations of anti-Asian racism, leading to calls for a boycott. The clip, released on social media by 20th Century Studios on 16 April, introduces the character Jin Chao, played by Helen J Shen, who is described as 'the former assistant’s new assistant'.
In the clip, Jin Chao introduces herself to Anne Hathaway’s Andy Sachs, reciting her academic achievements: 'I did go to Yale, 3.86 GPA, lead soprano of the Whiffenpoofs, and my ACT score was 36'. Critics have said this portrayal reinforces the 'nerdy bookworm' stereotype of Asian people. Additionally, the character’s dowdy clothing and glasses have been contrasted with other characters’ attire, further fuelling claims of outdated stereotyping.
Social media users have also criticised the character’s name, Jin Chao, claiming it sounds uncomfortably close to a racist slur. Posts accusing the film of 'blatant anti-Asian racism' have been viewed millions of times. The Guardian has contacted the film’s representatives for comment.
The sequel, which has already faced criticism over a brand partnership with Starbucks, is due for release on 30 April in China and 1 May in the US and UK.
