A Guardian investigation has revealed that Reform UK leader Nigel Farage has used the video messaging platform Cameo to endorse extremist groups and repeat far-right slogans. Farage, who has earned at least £374,893 from the platform since joining in 2021, recorded videos supporting a neo-Nazi event and a man convicted for involvement in a far-right riot.
The investigation analysed 4,366 clips uploaded by Farage, finding that he used phrases such as “if in doubt, keep them out” or “kick them out” in about 20 of 26 requests. One video was made for the Road Rage Terror Tour, a show organised by Canadian neo-Nazi leaders, where Farage encouraged the mayor to attend.
Farage’s Cameo profile, which charges £71 per video, describes him as a “fan favourite” with a 4.96 rating. The Guardian’s data team accessed the source code of each video to view the prompts, revealing the nature of the requests. The findings highlight how Farage profits from spreading his message through paid personalised clips.
