Apple has agreed to a $250 million (£184 million) settlement in a US class action lawsuit over alleged false advertising regarding AI features for its virtual assistant Siri. The lawsuit claimed that the company misled customers by promoting artificial intelligence upgrades that were not available at launch.
The case, filed in 2024, centred on Apple's announcement of a suite of AI enhancements at its annual developer conference, which were promised for new iPhones released that autumn. However, the devices shipped without the features, leading shareholders to claim harm. Apple later confirmed that the Siri overhaul would not arrive until 2026.
Eligible claimants include US purchasers of an iPhone 16, iPhone 15 Pro, or iPhone 15 Pro Max between June 2024 and March 2025. Each device owner could receive up to $95 (£70), with an estimated 36 million people affected. It remains unclear whether the settlement will extend to customers outside the United States.
Apple did not admit wrongdoing in the settlement, which still requires court approval. In a statement, the company said it had released many other AI features since launching Apple Intelligence in 2024 and settled to focus on innovation. The revamped Siri is expected to be unveiled at Apple's Worldwide Developer Conference next month.
