David Haye has announced plans to sue ITV for more than £10 million, alleging that the broadcaster edited I'm a Celebrity: South Africa to portray him negatively. The former heavyweight champion claims the show was 'heavily directed' and 'manipulated', causing 'irreparable damage' to his brand.
In an Instagram video, Haye, 45, said the experience had a 'detrimental effect' on him and left him facing 'negative repercussions'. He disputed reports of a £10 million claim, stating the figure would be 'way more than that'. Haye expressed confidence a judge would rule in his favour once the 'tapes have been viewed'.
During the series, Haye faced criticism for comments about 'ugly girls' and his treatment of fellow contestant Adam Thomas. He said he does not like 'getting pushed around' and is 'looking forward' to the legal battle.
However, media law experts have warned that defamation cases based on reality TV editing are 'notoriously difficult' to win. Kishan Pattni of Freeths LLP said the law protects against false statements of fact, not unflattering portrayals. Joseph McCaughley of Spencer West LLP added that contestants often sign contracts granting producers editorial control, limiting their ability to bring claims.
