Bet365 has launched a suite of enticing promotions for the 2026 Cheltenham Festival, headlined by a generous welcome bonus and a Super Boost offer for the Champion Chase. New customers can claim up to £30 in free bets, while both new and existing punters have access to enhanced odds on favourite Majborough.
Welcome Bonus: Bet £10, Get £30 in Free Bets
The cornerstone of Bet365's Cheltenham campaign is a flexible welcome offer for new registrants. Players can deposit and wager between £5 and £10, receiving free bet credits equivalent to 300% of their initial stake. This structure allows bettors with varying budgets to participate.
- Deposit and bet £5 – Receive £15 in free bets
- Deposit and bet £7.50 – Receive £22.50 in free bets
- Deposit and bet £10 – Receive £30 in free bets
These free bets must be utilised within seven days of being credited and can be applied to any sports markets on Bet365's platform, including Cheltenham odds.
Super Boost: Majborough Champion Chase Promotion
For the headline event on day two of the festival, Bet365 is boosting the price of race favourite Majborough to win the Champion Chase. The odds have been enhanced from 5/6 to 7/4, providing a significant value opportunity.
This Super Boost promotion comes with a maximum stake of £10 and requires bets to be placed before the race commences at 4pm GMT. Payouts will be processed within 24 hours if Majborough secures victory.
Additional Cheltenham Festival Offers
Existing customers are not left out, with a bet £5 get £5 free bets promotion available for day two. By placing a £5 accumulator using the Position Payout feature, users will receive a £5 free bet for the sportsbook, valid until the final race of that day.
Importantly, no bonus code is required to access these offers. New customers simply need to sign up via the provided links, deposit using a valid payment method, and place their qualifying bet.
Innovative Position Payout Feature
Bet365 is introducing its new Position Payout market for selected Cheltenham races, offering a transparent alternative to traditional Each Way betting. This pre-race, fixed-odds market displays exact returns for each finishing position—typically 1st, 2nd, 3rd, and 4th—eliminating the need for complex calculations.
The feature provides clarity on potential winnings based on where a horse places, with higher finishes yielding larger payouts. It can be included in multiples and is eligible for Cash Out before the race starts, though it does not apply to ante-post bets or Best Odds Guaranteed markets.
Comprehensive Bet365 Racing Promotions
As a leading horse racing betting site, Bet365 offers several other features for Cheltenham punters:
- Best Odds Guaranteed (BOG): Pays out at the higher price if the starting price exceeds the taken odds.
- Bet Boosts: Daily enhanced odds on selected runners, including a Super Boost.
- Racing Value: 'First past the post' payouts now cover ante-post bets, ensuring payment even if a horse is later disqualified.
- Winnings Boost: Option to increase returns on selected classifications or races.
- Each Way Extra: Allows adjustment of the number of places in a race for Each Way bets.
- Live Streaming: Watch all Cheltenham races live via Bet365's website and app.
- Racing Replay Archive: Access past performances for form analysis.
Responsible Gambling Reminder
With the excitement of Cheltenham Festival, Bet365 emphasises the importance of gambling responsibly. The platform provides tools such as deposit limits, reality checks, time-outs, and self-exclusion options to help users maintain control.
Support is available from organisations like BeGambleAware, GamCare, Gamblers Anonymous UK, the National Gambling Support Network, and the NHS Northern Gambling Service for those needing assistance.
All offers and odds are subject to change, and terms and conditions apply. Betting should always be done within one's means, with awareness of the risks involved.
