An investigation by the Guardian has uncovered that Nigel Farage, leader of Reform UK, recorded personalised Cameo videos endorsing a neo-Nazi event, repeating far-right slogans, and supporting a man convicted for involvement in a far-right riot. The videos, part of an analysis of over 4,000 clips, also include misogynistic remarks and antisemitic conspiracy theories.
In one video, Farage charged £155 to address a man who had received a 16-month sentence for violent disorder during the 2024 summer riots in Bristol. The prompt for the video described the recipient as a “longtime Reform member” who had been “filmed breaking up fights”. Farage told him to “keep acting in the right way”.
Another video, for which Farage was paid £141, promoted an event by a Canadian neo-Nazi group. The clip was used in propaganda alongside fascist salutes and antisemitic imagery. Farage called the event “the best thing that ever happened”.
The Guardian identified dozens of instances where Farage made videos for individuals expressing far-right or offensive views, including support for the National Front and anti-Gypsy sentiment. Farage has earned at least £374,893 from Cameo since joining in 2021, charging around £85 per video on average.
A spokesperson for Farage said the videos “should not be treated as political statements” and that “the occasional mistake can occur” given the scale of recordings. They added that Farage “has long been clear in his opposition to extremism and political violence”.
