Super Bowl LX Commercials: A Spectacle of Celebrity and Creativity
Super Bowl weekend has finally arrived, bringing with it not only the highly anticipated championship game but also the iconic commercials set to air throughout the evening. These advertisements are bigger and better than ever, capitalising on the massive viewing audience. With the Seattle Seahawks facing off against the New England Patriots on Sunday, numerous high-profile companies such as Pepsi and Dunkin' are leveraging the enormous viewer numbers to attract new customers.
These brands have enlisted A-list talent to feature in their commercials, with a mere thirty-second television slot costing over $10 million this year, according to Forbes. Ahead of Super Bowl LX, some advertisements and teasers have already been released to the public, offering a sneak peek at the creative campaigns. The event is predicted to break records as the most viewed Super Bowl in history, per industry reports.
Last year's Super Bowl advertisements generated over $800 million in gross revenue from advertising sales, with memorable spots from Instacart, Pringles, and Uber Eats making headlines for their clever concepts. This year, the ads will play during breaks between quarters as the two teams compete for the Lombardi Trophy at Levi's Stadium in Santa Clara, California.
Best Super Bowl 2026 Advertisements
Pepsi Steals Coca-Cola Polar Bears
This year, Pepsi appeared to troll competitor Coca-Cola by featuring a polar bear as the star of its Super Bowl commercial—an animal long associated with Coca-Cola's branding. In its new 2026 advertisement, Pepsi begins with a blindfolded polar bear conducting a taste test between Pepsi Zero Sugar and Coke Zero, ultimately preferring Pepsi.
The clever ad then shows the polar bear visiting a psychiatrist's office and later gazing longingly into a restaurant window where patrons enjoy pepperoni pizza with cans of Pepsi Zero Sugar. It concludes with the polar bear attending a concert with another bear, appearing on a 'kiss cam' while holding Pepsi cans—a nod to last year's viral Coldplay concert moment. Queen's "I Want to Break Free" plays throughout the advertisement.
Many television enthusiasts took to social media platform X to praise the commercial, with one user declaring that soda wars were back. Another agreed, calling it a genius Super Bowl advertisement.
Kendall Jenner Trolls Ex-Boyfriends for Fanatics Sportsbook
Kendall Jenner broke the internet with her Super Bowl advertisement for Fanatics Sportsbook, released days before the big game. The supermodel, aged 30, turned heads by poking fun at her string of high-profile NBA romances while confidently strutting through the commercial in a striking black swimsuit.
"Haven't you heard? The internet says I'm cursed," Jenner deadpanned, as a rose on her teacup wilted mid-sip. The advertisement fully embraced the mythology surrounding her dating history, with Jenner quipping that any basketball player who dates her hits a rough patch. She then struck a match and tossed it into a basket overflowing with basketball jerseys.
At one point, she sauntered through a lavish mansion lined with portraits of herself alongside former flames, their faces ripped out, teasing, "While the world has been talking about it, I've been betting on it." Jenner delivered one of the commercial's most striking moments poolside in a minimalist black one-piece, slipping into the water while musing about a basketball boyfriend missing the playoffs.
The model continued her tongue-in-cheek tour of luxury, crediting each indulgence to a different ex's supposed downfall, concluding with Jenner boarding a plane to attend the Super Bowl. On social media, many praised the ad, with Hailey Bieber calling it "so genius" and sister Kourtney Kardashian writing that she was "laughing so hard."
Xfinity Rewrites Jurassic Park History
In a creative re-imagination, Xfinity produced a humorous advertisement for the 2026 Super Bowl, depicting an alternate ending to the classic film Jurassic Park if it had been powered by the home internet provider. The commercial reunites the cast—Laura Dern, Sam Neill, and Jeff Goldblum—illustrating what a peaceful Jurassic Park would have looked like without a security breach.
In the clip, an Xfinity technician quickly brings the systems back online, with Dern remarking, "That could have been bad." The advertisement delighted X users, with one person writing that it made their week and another declaring it the greatest ad of all time.
Sabrina Carpenter Builds Her Dream Man for Pringles
Pringles enlisted singer Sabrina Carpenter for its iconic advertisement this year, featuring the pop star constructing her dream man out of Pringles chips. The commercial opens with Carpenter wearing a short, white turtleneck dress while on the phone, stating, "I'm so tired of boys, I need a man," before hearing a whisper, "build him."
She then builds her new man, named "Pringleleo," and the two go on dates around town, facing challenges since Pringleleo is made of chips. In one scene, Carpenter accidentally knocks his head off as they pose for a 'kiss cam' at a sports game. At the end, rabid fans swarm her at a premiere, accidentally knocking into Pringleleo, who collapses and is eaten by Carpenter and the crowd. The commercial ends with the brand's famous slogan, "Once you pop, the pop don't stop."
Melissa McCarthy Stars in a 'Telenovela' for e.l.f. Cosmetics
In a hilarious advertisement for e.l.f. Cosmetics, the brand tapped comedian Melissa McCarthy to star in a two-minute telenovela called "Melisa," alongside Nicholas Gonzalez and telenovela actress Itatí Cantoral. The ad sees McCarthy getting into a car crash, landing her in the hospital with just one day to learn Spanish before Bad Bunny's Super Bowl halftime show.
Gonzalez applies e.l.f.'s Glow Reviver lip oil to McCarthy's mouth, explaining she needs "juicy lips" to learn how to roll her 'Rs' and master Spanish. McCarthy struggles but finally succeeds with one final swipe of the lip oil, transforming into a true star who can speak the language perfectly. The advertisement is set to air right before Bad Bunny takes the stage.
Bud Light Features Big Football Star in Super Bowl LX Ad
In its advertisement for Super Bowl LX, Bud Light recruited former champion quarterback Peyton Manning, comedian Shane Gillis, and singer Post Malone. The clip begins with the three talking, as Manning holds a beer. Post Malone asks if there is enough for everyone, and Manning points to a keg being rolled into a party.
Unfortunately, the keg falls over and crashes down a hill, leading the entire wedding party to chase after it. Gillis then appears, telling everyone they didn't need to run down the hill as there was a trail all along. Thankfully, everyone gets their hands on the keg, and Bud Light is served to all.
NFL Tight Ends Promote Prostate Cancer Screening for Novartis
In a genius move, pharmaceutical company Novartis partnered with various NFL tight ends to advertise its prostate cancer screening test. The advertisement features tight end greats—past and present—engaging in relaxing activities like lying on a pool float, doing yoga, and petting horses.
Icons such as Rob Gronkowski, Tony Gonzalez, George Kittle, and Colby Parkinson appear in the one-minute commercial. Former NFL head coach and prostate cancer survivor Bruce Arians narrates, explaining that these tight ends are relaxed about prostate cancer screenings because there is a simple, finger-free blood test. Arians notes that roughly one in eight men will be diagnosed with prostate cancer, and he is a survivor because he caught it early.
Emma Stone Goes Off the Rails for Squarespace
In a hilarious commercial for website builder Squarespace, actress Emma Stone tries to negotiate with someone who owns her domain, emmastone.com. The clip shows her holed up in a trailer on a fictional movie set, as her agent attempts to work out a deal with the domain owner, who claims never to have heard of Emma Stone.
Stone then demands the phone and unleashes a tirade, threatening to make the owner's life a "bureaucratic sinkhole." She yells that his bank will believe he's deceased, his mother will start a prayer email chain, and his mail will be forwarded to someone named Dale in Wisconsin. The commercial urges viewers to secure their domain before they lose it—literally and figuratively, like Emma Stone herself.
Chris Hemsworth Is Spooked by Amazon Alexa
To introduce the new Amazon Alexa+, the brand tapped Chris Hemsworth and his wife, Elsa Pataky, for the advertisement. It begins with Pataky chatting with Alexa+, who informs her that her Uber is almost here. Hemsworth enters with a giant snake he proudly caught, and Alexa+ immediately compliments it, creeping him out.
The rest of the commercial shows Hemsworth imagining worst-case scenarios, paranoid that Alexa+ will try to kill him by locking him in the garage or trapping him in the swimming pool. However, he slowly warms up to the AI assistant as she offers to book him a massage and a cinnamon scrub, to which Hemsworth admits, "I do love a cinnamon scrub."
Uber Eats Continues Theme with Matthew McConaughey and Bradley Cooper
Uber Eats decided to follow its advertisement from last year, which featured Matthew McConaughey floating a conspiracy that the NFL was created to make people hungry. This year's Super Bowl LX ad continues the theory, adding Bradley Cooper to the mix.
The advertisement shows McConaughey sharing his new theories with Cooper, following him while he runs, puts away groceries, and cheers on his favourite football team, the Philadelphia Eagles. McConaughey suggests that when a quarterback runs, it's called a scramble, asking if Cooper wants a morning scramble. In another scene, he claims a field goal post was designed after a fork.
Cooper denies McConaughey's theories, accusing him of cherry-picking. At the end, the two "squash" their beef over nachos, with McConaughey cheekily pointing out that both "beef" and "squash" are food—adding to his conspiracy.
Worst Super Bowl Advertisements
Tom Brady for Pizza Hut
Former Super Bowl champion quarterback Tom Brady showcased his acting skills in a new commercial for Pizza Hut, but it didn't resonate with some fans. The advertisement, set to play during Super Bowl LX, shows Brady delivering pizza and lamenting that he misses saying "Hut!" from his football days, which is why he took the job with Pizza Hut.
Brady delivers pizzas to customers while yelling "Hut!" in their faces, before getting tackled by a grandmother at the end—a call he says is "roughing the passer." However, some fans on X expressed disbelief, noting Brady's known healthy diet and strict workouts, questioning if he would ever eat pizza.
Andy Cohen Is the New Face of Nerds Gummy Clusters
Bravo host Andy Cohen stars in the Nerds Gummy Clusters Super Bowl advertisement, leaving some viewers confused by the choice. In the ad, Cohen relaxes by the pool surrounded by adorable, animated mini-nerds and a huge, "juicy" gummy nerd mascot for the brand's new Juicy Gummy Clusters.
Cohen exclaims, "We gotta show the world the new you!" as he gives the gummy cluster a makeover, taking it shopping and to a movie premiere. Although the ad may seem cute, it perplexed many fans, with one commenter on X questioning the thought process behind Cohen becoming the spokesperson.
Svedka Leans All the Way into AI in Its Super Bowl LX Ad
Popular vodka brand Svedka embraces artificial intelligence, debuting the world's first AI-generated Super Bowl commercial on Sunday. According to reports, the commercial was made by Silveside AI, a company that also created a controversial 2024 Coca-Cola advertisement.
The new ad brings back the retired mascot, the Svedka "Fembot," featuring her alongside a new character called "Brobot." The commercial shows the two bots making a drink together and dancing to "Super Freak" by Rick James, with the tagline "Shake your bots off." Some on X were not keen on the advertisement, criticising the use of AI.
Hims & Hers Highlights an 'Uncomfortable Truth'
Pharmaceutical company Hims & Hers, which went viral last year for a controversial ad about obesity and the modern healthcare system, returns with another bold commercial. This time, the advertisement, narrated by rapper Common, opens with the statement, "rich people live longer."
The ad promotes the company's new at-home testing, including a multi-cancer early detection test that can produce false results, according to reports. It shows actors, including one resembling Amazon tycoon Jeff Bezos, undergoing wellness procedures and plastic surgery. Common states, "The wealth gap is a health gap," explaining that the rich have healthcare that comes to them, custom-formulated peptides, specialists on call, and preventative care.
Guy Fieri Tricks Viewers with His Super Bowl Commercial for Bosch
Food Network icon Guy Fieri tricked viewers in a new advertisement for Bosch appliances. At the beginning of the clip, Fieri looks unrecognisable in a plaid shirt, khaki pants, and a brown-haired wig while standing in a kitchen, saying, "I'm just a guy, but when I use my Bosch appliances, I feel like more than just a guy."
Hilariously, when he opens the Bosch refrigerator, he transforms into Guy Fieri. As he continues using various appliances, he repeatedly transforms from a regular "guy" to Fieri. However, some internet users didn't understand the concept, with one user on X criticising it as a marketing ploy.
Hellman's Mayonnaise Taps Andy Samberg and Elle Fanning for Short Commercial
In a brief thirty-second commercial, Hellman's Mayo features actor Andy Samberg and actress Elle Fanning in a scene set in a deli. Samberg channels Neil Diamond, wearing a denim jacket that reads "Meal Diamond" in blinged-out letters, singing, "I was born in this deli."
He then breaks into a rendition of "Sweet Caroline," altered to "Sweet sandwich time." In an interview, Fanning expressed hope that the advertisement would be memorable, noting that everyone aims to make a splash with Super Bowl commercials.
Instacart's Commercial Is Bananas
This year, Instacart enlisted Ben Stiller and singer Benson Boone for its retro advertisement, directed by legendary filmmaker Spike Jonze. The commercial portrays the two as a retro European disco-pop duo singing about bananas to highlight the company's new Preference Picker product feature.
However, they battle over who can perform a better backflip during the performance—a signature move of Boone's. When Stiller attempts it, he falls flat on his face, causing a scene. While the commercial is hilarious, some viewers are unhappy with Instacart due to recent fee additions in New York City.
Base44's Ad Was Extremely Straightforward This Year
Base44, an AI-powered platform for building apps, made its Super Bowl debut with an extremely simple and straightforward advertisement. The commercial shows someone in an office easily building an app using Base44, while colleagues doubt her. The rest of the ad demonstrates the platform's simplicity, but overall, it felt lacklustre compared to rivals.
Oikos Protein Gets Derrick Henry and Kathryn Hahn Involved
Oikos Protein released a simple advertisement starring Baltimore Ravens running back Derrick Henry and comedian Kathryn Hahn. In the ad, the two ride a San Francisco cable car powered by Oikos. Suddenly, the cable car stalls, but Oikos-powered Hahn saves the day by pushing it back into motion. The piece felt somewhat cliché, attributing the rescue to Oikos.
