Super Bowl 60 Commercials: A Star-Studded Spectacle Before the Game
As the New England Patriots and Seattle Seahawks prepare for Super Bowl LX, and Bad Bunny gears up for his halftime performance, the commercials are already commanding attention with an impressive lineup of celebrities. Brands have been teasing their advertisements for weeks, and 2026 appears poised to match or even surpass last year's parade of A-listers, which featured icons like David Beckham, Seal, and Martha Stewart.
Celebrity Power Dominates the Ad Breaks
Jennifer Aniston and George Clooney are already making significant waves, representing major brands with their signature charm and appeal. Kendall Jenner and Sabrina Carpenter are leveraging their star power for cheeky and engaging advertisements that resonate with younger audiences. Even Bradley Cooper and Matthew McConaughey have collaborated with a White Lotus star for one of the most humorous spots so far, generating considerable buzz among fans.
From celebrity reunions to quirky cameos, Super Bowl 60's commercials are shaping up to be a show within the show, offering entertainment that rivals the on-field action.
Kendall Jenner's Playful Jab at Internet Culture
Kendall Jenner takes a playful jab at the internet in her inaugural Super Bowl advertisement for Fanatics Sportsbook. The spot cleverly leans into the Kardashian Kurse meme, which humorously suggests that any athlete romantically linked to her suffers on the court. Jenner addresses these rumors directly, revealing she has been betting on the curse herself while the internet continues to speculate. Her confident and cheeky delivery makes the advertisement feel self-aware and immensely entertaining.
Nostalgic Reunions and Awkward Comedy
Ben Affleck returns to the Dunkin' spotlight for his fourth Super Bowl advertisement, reaffirming his status as the ultimate coffee enthusiast. In the spot, a VHS tape labeled Network Pilot '95 v3 sparks chaos, featuring sitcom legends Jennifer Aniston, Matt LeBlanc, and Jason Alexander. Aniston pleads with Affleck not to air the tape, whispering, 'No one can see this,' while he reassures her it will 'only go once.' This blend of nostalgia and awkward comedy lands perfectly, reminding fans of classic 1990s sitcom glory.
Creative Concepts and Pop-Star Flair
Sabrina Carpenter stars in a wildly creative Pringles advertisement titled Love at First Bite, where she builds her dream man entirely out of chips. The couple enjoys everything from a romantic dinner to an appearance on the Kiss Cam at a game, all while the Pringle Man remains perfectly chip-shaped. However, chaos ensues when fans destroy the potato chip beau. The advertisement nods to Carpenter's Manchild music video, adding an extra layer of pop-star flair.
George Clooney's Suave Super Bowl Debut
George Clooney makes his Super Bowl commercial debut with Grubhub, delivering a performance as suave as expected. At a fancy dinner party, guests are blindsided to discover the last course comes with hidden fees until Clooney swoops in with, 'Grubhub will eat the fees!' His signature charm effectively sells the concept while poking fun at overpriced delivery services.
Slapstick Chaos and Over-the-Top Humor
Post Malone and Shane Gillis are joined by Peyton Manning in a Bud Light advertisement where they tumble down a hill after a rogue keg at a wedding, creating pure slapstick chaos. The advertisement is loud, ridiculous, and exactly the kind of over-the-top humor that Super Bowl audiences adore.
Artistic Tension and Mini Adventure
Emma Stone stars in a black-and-white Squarespace advertisement titled Unavailable, capturing the frustration of trying to claim the perfect domain. Every attempt to register emmastone.com is thwarted, building suspense and comic tension. The advertisement is shot like a mini art film, with the familiar Yorgos Lanthimos touch from their previous collaborations.
Bowen Yang, Scarlett Johansson, and Jon Hamm star in a playful Ritz advertisement that feels like a mini adventure. Yang and Hamm are initially annoyed they were not invited to a party on Ritz Island, but Johansson quickly turns the mood around. The trio jetskis across the party sands, blending humor and spectacle seamlessly.
Unhinged Debates and Surprise Cameos
Bradley Cooper and Matthew McConaughey reunite onscreen for the first time since 2006's Failure to Launch in an Uber Eats commercial titled Hungry for the Truth. The longtime friends spiral into a wildly unhinged debate about food, football, and conspiracy theories. McConaughey frames the entire sport as existing to make America eat, while Cooper, a diehard Seahawks fan, pushes back hard until the theories start sounding plausible.
Just when the advertisement cannot get more absurd, a White Lotus fan-favorite swoops in to pick a side. Parker Posey pops up channeling her White Lotus character Victoria Ratliff, leaning fully into the bit and siding with McConaughey to fuel his increasingly frenzied food-based theories.
Personal Journeys and Magical Deliveries
Serena Williams stars in a Super Bowl advertisement for Ro, promoting their GLP-1 weight-loss program. The spot highlights her personal journey, noting a 34-pound transformation thanks to the product. It is part of a larger Healthier on Ro campaign spanning television, digital, and out-of-home platforms.
Elijah Wood stars in a magical, one-of-a-kind Skittles advertisement, playing a three-legged creature summoned to deliver candy. Instead of airing on television, he surprises one lucky fan by performing it live at their home, adding a unique interactive element.
Chaotic Adventures and Iconic Transformations
Ben Stiller and Benson Boone embark on a 1970s-style adventure in their Instacart advertisement, performing as over-the-top Italian pop stars. Boone flips and jumps with acrobatics while Stiller attempts to keep up and spectacularly fails. Directed by Spike Jonze, the advertisement is chaotic and visually outrageous.
Guy Fieri goes undercover in a Bosch advertisement, imagining life without his iconic frosted tips, goatee, bling, and wild wardrobe. As he sits down for a haircut, he pictures a clean-cut, nine-to-five version of himself in plain button-downs and slacks a total shock to the senses. A teaser of the advertisement had fans doing a double take, worried he might actually be trading in his iconic look.
Simple Concepts with Personality
Sofía Vergara tackles Sketchers' new Hands Free Slip-ins in a hilarious pre-game spot. Struggling with other shoes, she discovers she can just step into the Sketchers pair and promptly tosses all other shoes into her pool. The concept is simple, but the execution is pure Vergara, full of personality and impeccable comic timing.
Overall, Super Bowl 60's commercials are set to deliver an unforgettable spectacle, blending celebrity star power with creative concepts that promise to captivate audiences worldwide.
