Kim Kardashian has taken significant legal steps to launch a fashion empire for her 12-year-old daughter, North West, by filing three trademark applications on behalf of the preteen. The filings, submitted to the U.S. Patent and Trademark Office, reveal plans for a brand called "NOR11," which references North's nickname and her age when she first developed the line.
Details of the Trademark Applications
The applications cover multiple categories to establish North West's presence in the fashion industry. The first trademark seeks to use NOR11 for clothing and accessories, including items such as dresses, socks, shoes, and hats. The second application targets watches and jewelry, encompassing necklaces, bracelets, earrings, and rings. The third filing is for a variety of bags, including backpacks, purses, and wallets.
Parental Involvement and Corporate Structure
Notably, Kanye West appears to be excluded from the recent filings for his daughter's new business venture. The trademark applications were made by KimYe's Kid Inc., a corporation incorporated in California in 2023. While the company's name nods to both parents, only Kim Kardashian is listed on state records as being involved with North's burgeoning fashion empire.
This move builds on previous efforts by Kardashian, who filed trademarks for North when she was nine years old, aiming to launch skincare and toy lines. Representatives for Kardashian have not yet responded to requests for comment regarding the latest filings.
North West's Growing Career Portfolio
NOR11 will not mark North West's first foray into the professional world. The 12-year-old has already released her own album, collaborated with her father on music projects, graced the covers of multiple magazines, and performed as "Young Simba" in a Los Angeles production of The Lion King. Her early career moves highlight a trend of early entrepreneurship in celebrity families.
Kim Kardashian's Role as "Momager"
Kim Kardashian, 45, has openly discussed the challenges of balancing her responsibilities as a mother and manager for North. On the family's Hulu reality series, The Kardashians, she expressed concerns about the extra workload, stating, "I thought I was busy before. North, me having to be her momager right now is crazy. It's just, it was not on my list. It was not on my Bingo card for this year."
She emphasized the importance of maintaining balance in her daughter's life, adding, "I'm really conflicted on my daughter's career, so we're going to talk about that soon. I just really want to make sure that everything's really well balanced. All of the work experiences are balanced out with just enough fun life experiences. I just want balance."
Family Background and Public Presence
North West is the eldest daughter of Kim Kardashian, founder of Skims, and Kanye West, the controversial rapper known for hits like "Gold Digger." The couple split in February 2021 after seven years of marriage but continue to co-parent North and their three other children: sons Saint, 10, and Psalm, 6, and daughter Chicago, 8.
Although the NOR11 brand has not been officially announced, North has been seen posing in hats bearing the "NOR11" logo in pictures and videos shared on her Instagram and TikTok accounts for months, generating buzz among fans and followers.
