Ben Affleck delighted the Super Bowl audience on Sunday with a side-splitting commercial for Dunkin' Donuts, featuring a nostalgic reunion of iconic 90s television stars. The 53-year-old actor made a surprise appearance during the game break between the New England Patriots and the Seattle Seahawks, sharing the screen with beloved figures from classic sitcoms.
A Star-Studded 90s Revival
The commercial cleverly parodied Affleck's Oscar-winning film Good Will Hunting, reimagining it as a sitcom with a stellar cast. The 60-second spot opened with a message announcing, "Before the movie, a much better version of Good Will Hunting was made as a sitcom with a real genius in the lead and some other actors." Presented in a grainy VHS style dated February 8, 1995, the ad immediately captured the essence of 90s nostalgia.
Iconic Cameos and Hilarious Moments
Affleck, sporting a blonde wig reminiscent of Matt Damon's character in the original film, was joined by Friends stars Jennifer Aniston and Matt LeBlanc, as well as Fresh Prince icon Alfonso Ribeiro. The studio audience erupted in laughter as LeBlanc, reviving his character Joey, quipped, "If he's such a genius, then why'd he put ice in his coffee?"
In a playful exchange, Affleck mirrored his Good Will Hunting role while LeBlanc channeled the character Chuckie. Affleck delivered Joey's famous catchphrase, "How you doin'?" to which LeBlanc approvingly responded, "Good move." The commercial continued with Aniston reprising her role as Rachel Green, adding a romantic twist by introducing NFL legend Tom Brady as her new boyfriend.
Nostalgic References and Audience Reaction
The ad was packed with references to 90s pop culture, including a cameo from Cheers star Ted Danson, who humorously chastised Affleck's character from behind the Dunkin' counter. Aniston's line, "How do you like them apples? Well, this is my new boyfriend. How you like these nuts?" drew cheers from the audience, blending elements from both Friends and Good Will Hunting.
This commercial follows last year's Super Bowl hit featuring Matt Damon and David Beckham for Stella Artois, which was hailed as the best ad of 2025. Affleck's latest venture successfully combined humor, nostalgia, and star power, making it a memorable highlight of the Super Bowl broadcast for millions of viewers worldwide.
