Bad Bunny's electrifying Super Bowl halftime performance on Sunday night was a star-studded spectacle, featuring a medley of his hits set against a vibrant Puerto Rican backdrop complete with a barber shop, liquor store, and the iconic "casita" gathering spot. While appearances by celebrities like Ricky Martin, Jessica Alba, and Cardi B were anticipated due to their established connections with the Grammy-winning artist, one cameo left many viewers scratching their heads: media personality Alix Earle dancing in the background.
Social Media Buzz Over Unexpected Guest
The inclusion of the Hot Mess podcast host in Bad Bunny's entourage sparked immediate confusion across social media platforms. Fans took to X, formerly Twitter, to express their bewilderment at her presence among the Latin culture celebration. One user remarked, "Alix Earle being a guest in Bad Bunny's halftime is so odd," while another joked, "Alix Earle accidentally walked on the Bad Bunny set and they didn't feel like kicking her out." A third comment highlighted the contrast, noting, "Bad Bunny was celebrating Latin culture with all these celebs like Pedro and Cardi B and then he was like let me throw Alix Earle in there."
Earle's Rising Profile in Entertainment
Earle's surprise appearance comes during a period of significant career momentum for the influencer. Last year, she competed on season 34 of Dancing with the Stars, finishing as runner-up. Shortly after the competition concluded, Netflix announced it was developing a reality series centered on Earle and her family. Some social media users speculated that her halftime show cameo might be strategic promotion for the upcoming Netflix project. One X user suggested, "For everyone asking why Alix Earle was in La casita, David Grutman was there and probably brought her along (he owns a restaurant with Bad Bunny and is now working with Alix on something)."
Netflix Series and Personal Brand Expansion
The untitled Netflix series promises to offer fans "an unfiltered look at her life like never before," according to the streaming platform, which describes Earle as "Gen Z's ultimate 'It' girl." The show will feature Earle's blended family, including her sister and fellow content creator Ashtin Earle, along with her circle of friends, documenting "the real-time messiness of a young woman in transition." In a statement released via Netflix, Earle explained, "I share a lot of my life on social media, and people think they know everything there is to know about me and my family, but honestly, there's still so much more. We are so happy to partner with Netflix on this show about our fun, loving, sometimes chaotic modern family, and how we always show up for each other through it all."
From College Student to Social Media Sensation
Alix Earle first gained prominence through social media while attending the University of Miami. She began posting "Get Ready With Me" videos on TikTok in February 2020 and started earning income from sponsored posts by summer 2022. The following year, she launched her successful podcast, Hot Mess with Alix Earle. Today, she boasts over 13 million combined followers on TikTok and Instagram, solidifying her status as a major influencer. The unscripted Netflix series is scheduled to premiere later this year, potentially capitalizing on the heightened visibility from her Super Bowl appearance.
