50 Cent's Super Bowl Ad Delivers Subtle Digs at Diddy
Rapper 50 Cent has embraced his reputation as the "King of Trolls" in a clever new Super Bowl commercial for food delivery service DoorDash, which includes several pointed references to his long-standing feud with disgraced music mogul Sean "Diddy" Combs. The advertisement, set to air during the championship game, sees Curtis James Jackson III—50 Cent's real name—playfully addressing his penchant for mocking Combs on social media.
Commercial References Feud with Diddy
In the commercial, Jackson directly acknowledges the "troll" label he has earned through his relentless online criticism of Combs, who was arrested and charged with sex trafficking and racketeering last year. "It's come to my attention that everyone's calling me a troll," Jackson says in the ad. "Some have said even the 'King of Trolls.' First of all, I'm flattered. But I'm done with all that. I would never do a deal with DoorDash, and quite literally deliver beef, when millions of people are watching."
He continues with a wink, "I mean, who would do something like that? Delivering quality beef, it's more of an art than science." The term "beef" here serves as a double entendre, referring both to DoorDash's food delivery service and the public conflict between the two musicians.
Additional Jabs at Combs and Other Rivals
The commercial includes several other subtle digs at Combs. Jackson pulls a comb from the delivery bag, remarking, "Oh, they sell combs. What a coincidence," in a clear nod to his rival's surname. He also retrieves a bag of cheese puffs, which appears to reference Combs' former stage name, Puff Daddy.
Beyond the Diddy references, Jackson takes aim at other longtime adversaries. He holds up a book of ABCs, alluding to his 2014 claim that boxer Floyd Mayweather Jr. could not read—a statement that sparked a feud between them. Additionally, Jackson displays a physical clock while saying, "It's all about timing, and I'm always on time," which is a direct reference to Ja Rule's song "Always On Time" and their own contentious history.
Background of the 50 Cent-Diddy Feud
The animosity between 50 Cent and Diddy dates back years, predating Combs' legal troubles. While they collaborated on occasional projects early in their careers, their relationship deteriorated due to disputes over artist contracts and competing vodka brands. The feud has intensified in recent months following Combs' legal issues.
Last year, Jackson announced he was producing a four-part docuseries about the assault and sexual abuse allegations against Combs. Ahead of its release on Netflix, Combs condemned the series as a "shameful hit piece" and claimed the footage was obtained unlawfully. Jackson defended his involvement, telling Good Morning America in December, "What they consider pre-existing beef—for 20 years—is me being uncomfortable with him suggesting that he takes me shopping."
Recent Legal Developments Involving Diddy
Jackson's Super Bowl commercial arrives months after Combs was found guilty of two counts related to prostitution in a New York City federal court, though he was acquitted on the most serious sex trafficking charges. Previously, during the trial, testimony revealed that Combs once threatened Jackson with guns after an MTV press event, according to assistant Capricorn Clark.
Jackson responded to this revelation on Instagram with AI-generated images of himself looking frightened, captioned with sarcastic comments like, "Cut, CUT... Wait a minute PUFFY's got a gun, I can't believe this I don't feel safe...LOL." These posts further illustrate the ongoing public nature of their conflict.
Jackson's Statement on the DoorDash Campaign
In a statement explaining his participation in the DoorDash commercial, Jackson emphasized the authenticity of the collaboration. "I've always been about keeping it real, so when DoorDash approached me about a social campaign around beef, it felt authentic from the start," he said. "They've got everything you need, and just like with beef, the receipts speak for themselves."
The commercial concludes with Jackson reminding viewers, "No matter what kind of beef you have going on this weekend, remember DoorDash delivers," tying the personal feud back to the brand's messaging in a humorous and memorable way.
