50 Cent Delivers 'Beef' in Super Bowl Ad Targeting Rap Rivals
Rapper and entrepreneur 50 Cent has reinforced his self-proclaimed title as the 'King of Trolls' through a cleverly crafted Super Bowl commercial that takes aim at his long-standing rivals. The advertisement, created for delivery service DoorDash, features subtle yet pointed references to Sean 'Diddy' Combs, Ja Rule, and Floyd Mayweather.
Thinly Veiled Jabs in Orange Delivery Bag
In the commercial titled 'DoorDash Beef 101,' 50 Cent – whose real name is Curtis Jackson III – begins by addressing his reputation directly. 'It's come to my attention that everyone's calling me a troll. Some even said the 'King of Trolls.' First of all, I'm flattered,' says the 50-year-old entertainer before immediately contradicting himself by pulling out DoorDash's signature orange delivery bag filled with items targeting his adversaries.
The message '50 CENT WOULD' flashes across the screen in bold capital letters as he proceeds with what he describes as 'more of an art than science' in delivering these subtle insults.
Decoding the Rivalry References
Floyd Mayweather: The first item extracted from the bag is a children's book called 'Learning Your ABC,' widely interpreted as a reference to the former professional boxer's documented reading difficulties. This continues a longstanding feud between the two former friends that began in 2012 over failed business partnerships and financial disputes involving investments ranging from one to three million dollars.
Ja Rule: Next comes a ticking clock, almost certainly a jab at Ja Rule's 2001 hit song 'Always on Time.' The reference extends beyond musical parody to potentially mock the rapper's two-year prison sentence from 2011 to 2013 for weapon charges and tax evasion. Their bitter rivalry dates back to 1999 and has included physical altercations and numerous diss tracks.
Sean 'Diddy' Combs: The most extensive targeting appears reserved for Diddy, beginning with a bag of Cheese Puffs – a clear reference to his 'Puff Daddy' moniker. 50 Cent follows this with a comb, making a mockery of the 'Combs' in Diddy's surname, before concluding with a bottle of Branson Cognac from his own premium spirits company.
The Cognac Connection to Diddy's Incarceration
'Aged 4 years. Or 50 months. Who's keeping count?' 50 Cent asks while holding the cognac bottle, with the screen immediately answering '50 CENT IS.' This represents the most direct reference to Diddy's current four-year prison sentence – equivalent to 50 months – for two counts of transportation to engage in prostitution. Diddy is currently serving his term at the Federal Correctional Institution Fort Dix in New Jersey.
The commercial concludes with 50 Cent leaning back on a couch, laughing heartily at his own mockery. His longstanding feud with Diddy erupted in the mid-2000s over business disputes and escalated when 50 Cent reportedly accused the music mogul of involvement in the murder of fellow rapper The Notorious B.I.G.
Super Bowl LX Entertainment Lineup
The advertisement aired during Super Bowl LX, which kicked off at 6:30 PM Eastern Time between the Seattle Seahawks and New England Patriots. The halftime show featured headliner Bad Bunny with Green Day opening the event, while Charlie Puth performed the national anthem alongside musician Fred Beam, recently elected President of the National Deaf Black Advocates.
Additional performances included Brandi Carlile and Julian Ortiz singing 'America the Beautiful,' with Coco and Fred Beam performing 'Lift Every Voice and Sing.' Expected celebrity attendees ranged from Cardi B and actors Jon Hamm and Chris Pratt to musical artists Fall Out Boy, Post Malone, and Noah Kahan, with Kim Kardashian and Ben Affleck also potentially continuing their streaks of Super Bowl attendance.
