Women over 45 are praising a £12 cleansing balm that they claim leaves their skin feeling 'like silk'. The Iconic London Underglow Matcha Melting Cleansing Balm, normally priced at £16, is currently on sale for £12 and has become a fast favourite among beauty enthusiasts.
10-in-1 Formula Delivers Results
The balm boasts a 10-in-1 formula that cleanses, hydrates, repairs, brightens, nourishes, and soothes the skin. It also melts away makeup, preps and perfects the complexion, and adds a healthy glow. According to the brand, the product is 'powered by matcha' and 'backed by science', making it a versatile addition to any skincare routine.
One reviewer, aged over 46, described it as 'the best thing I've ever used'. Another said, 'Wow this is my new fave, the moisture this gives is insane, I can't stop using it.' A third added, 'The best I've used, only need to use a bit and my skin is like silk after using it.'
Beauty Therapist Approved
The balm has even earned the seal of approval from a beauty therapist, who commented: 'I am a beauty therapist and have tried everything that is vegan and cruelty free. I've got older skin and really loved how the product melts into your skin, cleans well and skin feels lovely afterwards.'
Another user noted that her husband has asked to use the product, saying, 'Omg where has this been all my life? Some times with some cleansing balms you have to use it a couple of times to get your make up off but with this one full turn is enough to take off your face.'
Limited Stock Available
The balm previously sold out in 48 hours, so shoppers are advised to act quickly. Iconic London is also offering a Skin Prep bundle for £47.60, which includes the cleansing balm, Prep Set Glow, and the Underglow Blurring Primer.
For those who prefer alternatives, The Body Shop's Camomile Sumptuous Makeup Cleansing Butter costs £15, while ELEMIS Pro-Collagen Cleansing Balm is on sale at Boots for £41.60.
