Gwyneth Paltrow's lifestyle empire, Goop, is once again under fire for promoting questionable health products—this time for its infamous 'vaginal egg.' The jade egg, marketed as a tool to enhance feminine wellness, has been widely criticised by medical professionals who label the claims as dangerous pseudoscience.
What Exactly Is Goop's Vaginal Egg?
The product, a small jade egg inserted into the vagina, was touted by Goop as a way to 'balance hormones, regulate menstrual cycles, and increase bladder control.' However, gynaecologists and health experts have debunked these assertions, warning that such practices could lead to infections and other complications.
Experts Weigh In
Dr. Jen Gunter, a prominent gynaecologist, called the claims 'pure fantasy' and warned that inserting non-sterile objects into the vagina could disrupt its natural microbiome. 'There is zero scientific evidence to support any of Goop's claims,' she stated bluntly.
Goop's History of Controversy
This isn't the first time Goop has faced scrutiny. The brand has previously promoted dubious wellness trends, including 'psychic vampire repellent' and 'healing stickers.' Despite repeated criticism, Paltrow's company continues to thrive, capitalising on the booming wellness industry.
Public Reaction
Social media erupted with disbelief and outrage, with many users mocking the product. 'Next, they'll sell magic beans for fertility,' quipped one Twitter user. Others called for stricter regulations on wellness marketing to prevent misleading claims.
As debates around alternative medicine rage on, Goop remains a lightning rod for controversy—proving that in the world of celebrity-endorsed wellness, fact and fiction often blur.
