Online, people are documenting their attempts to clock up as many 'nos' as they can this year, in a trend known as the 1,000 Rejection Challenge. The idea is that by actively seeking rejection, individuals can desensitise themselves to fear of failure and ultimately achieve more 'yeses'.
The trend began with Gabriella Carr, a video creator and actor, who posted a video on TikTok and Instagram in September 2025 outlining her goals for 2026. Among them was a red notebook titled 'The 1000 Nos of Gabriella Carr', in which she records job applications, brand campaigns, and other opportunities that resulted in rejection. 'I know I'm delusional, but you kind of have to be to chase your dreams,' she said. 'I'd rather try to fail than never try at all.'
Others have since joined the challenge, including TikToker @theplanistobefamous, who uses a spreadsheet to track his attempts. His entries include attempts to get items cheaply or for free on market sites, networking opportunities, and job applications for ambitious roles such as 'LA Times Studio Host'. One row notes 'emailed Claudia' in the task column, with 'Blocked' in the status column—a victory in the context of the challenge.
Despite aiming for rejections, participants have reported unexpected successes. Carr, for example, has so far accumulated 86 rejections, but also landed a part in a play, won a pageant title, and obtained Dutch citizenship and a passport. The challenge is seen by some as a healthier alternative to perfectionist trends like 75 Hard, focusing on resilience rather than flawlessness.
