The UK government has announced a new campaign that will see social media influencers on TikTok highlight the dangers of travelling abroad for cosmetic procedures, including hair transplants and dental work. Ministers hope the initiative will help people make more informed choices before undergoing surgery.
Medical influencers such as Midwife Marley and Doc Tally will create videos urging patients to consult a UK doctor first and avoid package holidays that include procedures. A checklist will advise patients to verify surgeon credentials, clinic regulations, and aftercare arrangements before booking.
Health minister Karin Smyth said too many people are left with life-altering injuries after going abroad, often drawn in by deals promoted by influencers who have never visited the practice. The campaign aims to provide proper advice and safeguards.
Foreign Office minister Stephen Doughty emphasised the importance of thorough research, urging anyone considering medical treatment abroad to review travel advice, NHS guidance, and investigate foreign providers to ensure high standards of care.
The initiative is part of a wider government drive to tackle medical tourism and prevent the NHS from bearing the cost of complications. Earlier this month, the Department of Health and Social Care proposed restrictions on high-risk procedures, requiring only qualified and regulated health workers to perform them, and introducing licences for clinics offering Botox and fillers.
