A blind taste test of 29 supermarket Easter eggs has found that the quality of Easter chocolate is generally worse than chocolate available at other times of the year. The test, conducted by Nicholas Jordan with six adult friends and a three-year-old, scored eggs on taste and texture. The three-year-old enjoyed every egg, but the adults were left disappointed by many.
The test revealed that Easter eggs are typically 13% more expensive by weight than regular chocolate blocks from the same brands. The total bill for the test was the second-highest in the column's history. Despite the higher cost, many eggs were described as waxy, oily, or tasting of compound chocolate.
The best-rated egg was the Ferrero Collection Chocolate Wafer Egg (100g, $9.30), praised for its wafer, whole-hazelnut centre, ganache, and quality. At Aldi, it is almost $3 cheaper than at the major supermarket duopoly. The Koko Black Milk Little Eggs (150g, $19.99) were noted for having the third-highest cocoa solids (34%) and being unambiguously chocolate, though no one voted it their favourite.
An affordable option was the Hugos Hazelnut Cream Mini Eggs (100g, $4.49) from Aldi, which the reviewer classified as cereal candy rather than chocolate but still enjoyed. Overall, the test left the adults relieved it was over, with the conclusion that Easter chocolate quality has declined.
